Share
Business ProfileforStar Furniture
Additional business information
On 10/27/2017 BBB wrote to Star Furniture Company and asked the business to substantiate the following advertising claims: the company advertises to a “lowest price guaranteed” in their Houston Chronicle advertisement.
BBB found that these claims were in violation of the BBB Code of Advertising. The term "lowest price guaranteed" refers to a "lowest price" claim. Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims: 12.1 Advertisers must have proper substantiation for all claims prior to dissemination; 12.2 Unqualified underselling claims must be avoided; 12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13.
In addition, if the term "guaranteed" is including additional disclosure is needed. This refers to a "meet or beat" price claim. 13.1 Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that: 13.1.1 The offer is made in good faith; 13.1.2 The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and 13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer. 13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust prices generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price.
As of today, the business has failed to respond to BBB.
At-a-glance
Related Categories
Overview
Business Details
This is a multi-location business.
- Headquarters
- 16666 Barker Springs Road, Houston, TX 77084
- BBB File Opened:
- 1/1/1962
- Years in Business:
- 112
- Business Started:
- 1/1/1912
- Business Management
- Ms. Laurie Roznovsky, Assistant to the President
- Ms. Lisset Garcia, Customer Service Manager
- Contact Information
Principal
- Ms. Lisset Garcia, Customer Service Manager
Customer Contact
- Ms. Lisset Garcia, Customer Service Manager
- Additional Contact Information
Fax Numbers
- (281) 579-5900Primary Fax
- (281) 579-5933Other Fax
Phone Numbers
- (281) 492-6661Other Phone
- (281) 492-5401Other Phone
Website Addresses
- (281) 579-5900
Customer Complaints
53 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintMost Recent Customer Complaint
12/11/2023
- Complaint Type:
- Customer Service Issues
- Status:
- Unanswered
Customer Reviews
29 Customer Reviews
What do you think? Share your review.
Most Recent Customer Review
John j
03/06/2024
BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business.