Business ProfileforLow Price Auto Glass

On April 25, 2019, BBB Serving North Central Texas requested that the business substantiate, modify, or discontinue advertising claims on its website such as "#1 for Windshield Replacement Shop in Dallas", "We offer the best prices and best customer service for Windshield Replacement in Dallas!", "Best Price for Windshield Replacement Dallas", "We focus on the customer while also offering the best prices on windshield replacement in Dallas", and "It is our everyday goal to deliver the best repairs, at the best prices, with 100% customer satisfaction guarantee."

Section 12 of the BBB Code of Advertising states, "Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims. Advertisers must have proper substantiation for all claims prior to dissemination. Unqualified underselling claims must be avoided. Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13."

Section 13 of the BBB Code of Advertising also states, "Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that: the offer is made in good faith; the offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and the terms of the offer are not unrealistic or unreasonable for the consumer."

Section 20 of the BBB Code of Advertising also states, "Advertisers should only use 'satisfaction guarantee,' 'money back guarantee,' 'free trial offer,' or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request. When 'satisfaction guarantee' or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed."

While the business initially made some modifications, as of April 10, 2023, the business has failed to substantiate, modify, or discontinue the remaining advertising claims in question.

On April 25, 2019, BBB Serving North Central Texas requested that the business substantiate, modify, or discontinue advertising claims on its website such as "Once the solution is determined, we then help you get the problem resolved, quickly and professionally, and at the best price possible!", "Here at Faith Auto Glass, our trained technicians are able to quickly isolate what the problem is, and provide you with the best solution, at the best possible price.", and "With prices that cannot be beat!"

Section 12 of the BBB Code of Advertising states, "Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims. Advertisers must have proper substantiation for all claims prior to dissemination. Unqualified underselling claims must be avoided. Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13."

Section 13 of the BBB Code of Advertising also states, "Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that: The offer is made in good faith; the offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and the terms of the offer are not unrealistic or unreasonable for the consumer."

While the business initially responded to our request, as of October 23, 2019, the business has failed to substantiate, modify, or discontinue the advertising claims in question.