Business ProfileforCoastal Air Technologies Inc

In December 2023, BBB contacted Coastal Air Technologies regarding claims in its advertising.

Its website advertises several reduced price offers, such as "$25 Off Repairs of $200 or More," "$300.00 instant rebate on any new system," "$75 off a Reme Halo Air Purifier," and "Free second opinion of replacement."  According to the BBB Code of Advertising, an unqualified sale may be used in advertising only if there is a significant reduction from the advertiser's usual and customary price of the products or services offered and the sale is for a limited period of time. If the sale exceeds 30 days, advertisers should be prepared to substantiate that the offering is indeed a valid price reduction and has not become their regular price.  BBB is requested that the business substantiate that the offering is a valid price reduction and has not become its regular price.  The business did not provide the substantiation or modify its advertising.

Its website includes the NATE logo and statement "The NATE-certified comfort consultants at Coastal Air Technologies, Inc. care about your HVAC system and believe that your comfort is a top priority."  The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.  The business did not provide proof of current NATE certification.

Several statements concerning warranties and guarantees appear on its website, including "And we provide a one-year warranty with all new HVAC installations" and "We’re licensed, bonded and insured, and we offer a 100-percent satisfaction guarantee to all of our customers."  When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty or guarantee can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website, or made available free on written request.  Advertisers should only use “satisfaction guarantee” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.  Any material limitations or conditions that apply to the satisfaction guarantee must be clearly and conspicuously disclosed.  The business did not add the terms of its warranties and guarantees to its advertising or modify its 'satisfaction guarantee' claim. 

Its website states "According to recent studies, about 90 percent of AC installations are performed incorrectly" and "Many studies in recent years have concluded that 90 percent of HVAC installations aren’t performed correctly."  Advertisers must not deceptively or falsely disparage a competitor or competing products or services in their advertising. Truthful comparisons using factual information may help consumers make informed buying decisions, provided the advertiser can substantiate all claims made.  The business did not provide substantiation for these claims.