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Important information

• Advertising Review:

  On April 24, 2024 BBB contacted the business regarding the phrase "Best Price Guaranteed" on the businesses website. BBB found that this claim is in violation of the BBB Code of Advertising:

  1. Basic Principles of the Code
  1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
  
  12. Lowest prices, underselling claims
  Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.
  
  12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating,
  if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13.
  
  13. Price equaling, meeting competitors’ prices
  13.1 Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that:
  
  13.1.1 The offer is made in good faith;
  
  13.1.2 The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and
  
  13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer.

  To date, BBB has not received a response from Cartrader LLC regarding the stipulations of the advertised "Best Price Guaranteed" as advertised on the businesses website.