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Important information

• Advertising Review:

  BBB sent correspondence to Roc Exterior on July 18, July 29, and August 12, 2024 requesting substantiation for, or modification of the advertised claims on the company websites, https://nxl.rocexterior.com/ and https://rocexterior.com/.
  
  The claims include "#1", "eco-friendly products", "licensed", and length of time in business.
  
  BBB spoke with the business on August 12, 2024 and they stated that they would not be making any changes to the advertising and have not provided substantiation for the claims.
  
  According to BBB's Code of Advertising:
  
  1.   Basic Principles of the Code
  
  Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request.  All advertising that may mislead or deceive consumers should be avoided.
  
  28.  Objective Superlative Claims
  
  Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation. An example of a claim requiring substantiation would be "#1 car sales in the city."
  
  36.  Environmental Benefit Claims
  
  Advertisers should avoid broad, unqualified environmental claims such as “green,” or “eco-friendly.”  Other claims such as “degradable,” “recycled,” and “non-toxic,” should only be used when substantiated and properly qualified.  Environmental Certifications and seals of approval may be used if properly issued.  Additional disclosures are needed if not issued by an independent third-party.