Complaints

This profile includes complaints for Effy Jewelry's headquarters and its corporate-owned locations. To view all corporate locations, see Find Local Branches.

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  Effy Jewelry

  7 W 45th St New York, NY 10036-4905

  
• 

  Effy Jewelry

  390 Madison Ave Fl 22 New York, NY 10017-2514

  
• 

  Effy Jewelry

  7 W 45th St #1105 New York, NY 10036

  

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:06/27/2025

  Type:Order Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Early June cruise on Celebrity Ascent and had already purchased a beautiful necklace from **** who was wonderful to deal with. The next day Im there looking at a ring and Sachin walks up wanting to help me. I explained that I was being helped by **** and he just brushed it off. The next thing I know, he and **** tells me to sit down to show me a different ring and aggressively urges me to ring the bell (agree to buy) over and over and over. I reluctantly purchased the ring. The next day, I asked for a refund or exchange for the original ring I was interested in and Im told I would need to purchase even more jewelry for more $$ even though the preferred ring was priced much lower. That was insulting and unacceptable. At this point I expect a full refund.

  Business Response

  Date: 06/30/2025

  Please reach out to our ************************* at ************************************* where one of our guest care specialists will be more than happy to assist you.

• Initial Complaint

  Date:06/17/2025

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  On 5/14 at the Alaska store I purchased 1 ring with multiple rows of diamonds, I opal ring with various stones on the side, a signature bee necklace and a diamond initial necklace totaling over 5000 dollars. On 6/3, I wore the 2 rings for the first time, and on 6/5 one ring the diamond fell out and the next day the second ring the prong lifted. I am very disappointed with these items. Most importantly I dont work a strenuous job and have only worn these rings two days. Since 6/9 I have emailed and called the Effy customer service several times and have yet to have this issue resolved.I also have attempted to reach the actual store in ****** and no one answers.ALL ITEMS ARE PAID IN FULL!

  Business Response

  Date: 06/17/2025

  Thank you for reaching out to Effy Via the BBB platform. As per our conversation on 6/16/25, we are working on this refund for you and will be in touch with you directly. Thank you again.

  Customer Answer

  Date: 06/23/2025

  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me and the matter has been resolved.
  
  Sincerely,
  
  ****** *****
  
  
  
   
  
  

• Initial Complaint

  Date:06/16/2025

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Purchased a ring and bracelet while on a cruise in March 2025. Both pieces needed sizing and were mailed to Effy. On 3/27/25, I received confirmation that my items were received by Effy .We Received Your Package! - Effy Jewelry *** *******************. I have tried numerous times to get information about the timeline for the repairs and shipping of my jewelry without success. Poor communication, poor customer service. I'm starting to think they are scamming me & will not send my jewelry back.

  Business Response

  Date: 06/17/2025

  Thank you for reaching out to Effy Via the BBB Platform. We are so sorry to hear that you have had difficulty communicating with our service department as this is definitely not the service we strive to attain. This issue will be addressed on our end.

  Upon researching your case, we see that one of your items was shipped to you yesterday 6/16/25 and the remaining item is in ready to ship status as of 6/17/25. Again, we apologize for any lack of communication and appreciate your feedback. Thank you for your patronage and we look forward to assisting you again in the future.

  Customer Answer

  Date: 06/23/2025

  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********. While I do not condone the behavior of the multiple **************** Reps **** encountered, I have received my jewelry. **** been a great customer of ******************** and wish they recognized my loyalty, well, previous loyalty to their brand. They couldn't even send a cleaning cloth as an offering for my troubles. In addition,  this brand does not recognize the horrible behavior of the staff answering their phones and emails. 

  
  Sincerely,
  
  ***** ******
  
  
  
   
  

  
  

• Initial Complaint

  Date:06/11/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I am submitting this complaint against ************* (Flex Pay) and Effy Jewelry due to deceptive and unethical lending practices that caused financial harm after I used FlexPay to finance merchandise that has since been returned.Background:I financed a jewelry purchase from Effy Jewelry through Upgrade FlexPay while on a cruise. I explicitly told the Effy associate I would only proceed if I could finance it over 24 months with no interest. He confirmed this was possible, but during the application, no such plan was offered. When I raised concern, he said I could either pay more toward the balance or contact FlexPay to adjust it later.Trusting this, I completed the purchase. That same evening, I contacted ******* to change the loan to a no-interest 12-month plan. I was told no changes could be made and my only option was to cancel the loan, which I couldnt do because Effy wouldnt accept a return onboard.Return Policy Issues:At the time of sale, no return/refund policy was disclosed. I didnt receive one until nearly 24 hours later. While onboard, I contacted **** support and staff about how to return the item. Both told me I had to wait until after disembarkation. I followed that guidance and submitted the return request immediately after returning home.Despite proof that the merchandise was returned and a refund is pending, Upgrade continues to charge me interest around $260/month and likely $500$750+ before the refund finalizes. ******* has confirmed:They will not pause interest charges They will not refund interest, even though the item has been returned Why This Is Unfair:I am being penalized due to:Misrepresentations by Effy Lack of clear return policy disclosure Inflexible, predatory loan terms by Upgrade This has caused financial loss, stress, and what I believe constitutes unfair and unethical business conduct.

  Business Response

  Date: 06/12/2025

  Thank you for taking my call yesterday and allowing me the opportunity to address your concerns.
  Were pleased to confirm that your complaint has been fully resolved, and a complete refundincluding all applicable fees and interestis in process. The refund has been issued to your original payment method, and you should see it reflected on your account shortly.
  We sincerely apologize for any inconvenience this issue may have caused and appreciate your patience while we worked to resolve the matter. Your feedback is important to us and helps us improve our service.
  If you have any further questions or need additional assistance, please dont hesitate to reach out.

• Initial Complaint

  Date:06/06/2025

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I bought a ring from **** on a Carnival Cruisein January2025. Contacted Effy to mail in ring for sizing. Assured me the ring is insured for purchase price. Well it was lost and assured no problem we'll get you another ring. Wait wait wait finally told them give me a refund! It's now June 2025 and no refund or a piece to show for! I have over a $1000 dollars and nothing to show for it 6 months later. They keep saying Carnival is too give refund BUT effy has been paid TWICE!! The initial purchase and the ***** insurance money. I'm contacting a lawyer today. They are rude and all they say is don't raise your voice or I will hang up!! Well 6 months with my money has me mad!!

  Business Response

  Date: 06/06/2025

  It was my pleasure speaking with you on 6/5/25 regarding the status of your refund. We do apologize for the wait, however, as per our conversation this has been sorted, and you can expect your refund by the end of next week. So sorry for the wait and we look forward to assisting you again in the future.

  Customer Answer

  Date: 06/13/2025

  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me and the matter has been resolved.
  
  Sincerely,
  
  ***** ****
  
  
  
   
  
  

• Initial Complaint

  Date:06/06/2025

  Type:Sales and Advertising Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I went to the ****** in ******************* (**************************************************************************************) as they were going out of business. There was a large Jewerly section there which was not clearly advertised as belonging to Effys as opposed to being part of the Macys. They marked items as being 90% off regular price so I bought multiple items totally $6,873.57 thinking this was a no brainer since these items were now 90% Off of their regular price. When I got home, i found out the prices were inflated and Effys, not ****** was selling it and that ***** never charges the retail price or anywhere near. I took the rings to a Jeweler and even with the 90% discount they still appraised substantially lower than what I paid, which is insane. The part that gets me is the quality. As I look closer, I see the stones are not flush and the workmanship is just lacking. I would like to return these items as they are defective and the pretenses on which the sale were made were false. These items NEVER sold for 900% more than what I paid. THey inflated the prices to ridiculous numbers and then claimed it was 90% off with final sale to push people to buy things without looking into it or paying too close attention to the quality.

  Business Response

  Date: 06/26/2025

  We have received your complaint and request further information regarding your purchase.  For further evaluation we are asking that you provide tags and images of the items.  We would love to speak with the customer directly to come to an amiable resolution.  Kindly provide the customer's contact information and we will be happy to assist him further.  Effy is interested in a favorable resolution for our customer.

• Initial Complaint

  Date:06/01/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I purchased a yellow diamond ring on March 30th 2025 for $8000.00 at an **** store in *******, A couple of Days later on April 2nd, 2025, the **** jeweler on board the "Regal" Princess Cruise Line where I wan on board on vacation and he convinced me to upgrade to a bigger and nicer quality ring that was almost identical to my original purchase for an additional $1500 making the ring at $9,500.00. The Representative for **** told me that I had ************************************************************************ any means to send the ring back to them. I did not receive the upgraded ring until May 5th 2025 by mail which I had to sign and show my ID for the package. The following day I boarded the "Grand Princess Cruise ship" and I did not know where to send the ring back so I decided to bring both rings back to **** store on board the cruiseship and I have been talking to the sales representatives on board and I have talked to corporate about this issue but now they want the upgraded ring and they said that I can no longer return the original ring because the 30 days have expired but I did not get the upgraded ring until May 5th, 2025 I was trying to return the original ring but they have not send me anything which they promised they would send me a letter to send back the ring and I have not heard from them and now I fear that I am stuck with 2 ring purchases of $8000.00 and $9500.00 and I feel that I am given the run around and the time is almost expiring on June 5th for the second ring and I still do not know where to send the ring back. Can someone please contact me on this timely issue because I feel like I am being scammed on their promotional sale of upgrading jewelry yet I am stuck with both purchases.

  Business Response

  Date: 06/04/2025

  Thank you for reaching out to Effy via the BBB portal. We will have upper Management reach out to you promptly to address your concerns.

• Initial Complaint

  Date:05/27/2025

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  ************ bracelet in *******. I changed my mine too expensive and I advised them to cancel and **** assured me it would be done. I was pushed in to talk about returning a purchase I made in 2022 and paying additional money for it. I said no so many times I finally got out of the shop to go back to the ship. I was assured that they cancelled but now someplace called Bread keeps billing me and I advised them that I do not have the bracelet that its in ******* with Effy. They took advantage of me being 78 and by myself.

  Business Response

  Date: 05/28/2025

  Please accept our apologies for the delay in processing your request. Your refund is in process, and you will receive the refund to your statement shortly. You may reach out to ************************************* directly at any time.

• Initial Complaint

  Date:05/21/2025

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I purchased a ring with a 4.13 Tw natural sapphire **** ************ for $16.8K (appraisal paperwork was for $20,160) while on a Celebrity Cruise in July 2024. At the time of purchase, they could not locate the *** certificate and told me it would be mailed to me once I returned home. I have reached out to the company multiple times to receive this paperwork so that I can insure my purchase and they have given excuses of 'moving facilities' a few different times and now they have just ignored my emails (since Nov). I feel this was a scam on their part and now am questioning if my purchase was even legit. I am so upset with their lack of care from the company I can't even wear the ring. What was supposed to be a beautiful reminder has turned into a sick feeling in my stomach that the company took advantage of me and sold me a fake piece of jewelry. I'm at a loss as what I should do next. They owe me *** certified paperwork. Or a refund.

  Business Response

  Date: 05/23/2025

  Thank you for reaching out to Effy Via the BBB website. Please accept our sincere apologies for the length of time it has taken to send you the *** cert for your purchase. We are so pleased to let you know that we have your cert on hand and are ready to ship. An email has been sent to you for confirming your address (as well as a voicemail) and we look forward to sending you this important document.

  Customer Answer

  Date: 05/31/2025

  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me and the matter has been resolved.
  
  Sincerely,
  
  ****** *******
  
  
  
   
  
  

• Initial Complaint

  Date:05/08/2025

  Type:Sales and Advertising Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  Buy ring on cruise, norwegian gem ,leave on ship for adapter to my finger and waiting for delivery, nothing yet,very disappointed from store manager.

  Business Response

  Date: 05/08/2025

  Thank you for your recent purchase from **** on 4/19/2025. Your ring has been sized and is slated for delivery by next week. We appreciate your patience and look forward to sending your new ring to enjoy for many years to come. Please feel free to reach out to **** directly at *************************************************************.