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Business Profile

Eyeglass Suppliers

CoolFrames.com

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Eyeglass Suppliers.

Complaints

Customer Complaints Summary

  • 42 total complaints in the last 3 years.
  • 18 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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Complaint status

Complaint type

  • Initial Complaint

    Date:07/10/2025

    Type:Delivery Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I ordered frames on 6JUN for my father, received an email saying they were on order but would be available 13JUN and i had the option to wait or be refunded. It was only a couple days so I opted to wait. Come 24JUN, the status hadnt been updated and nothing received, emailed again and was told they would be shipped and should arrive within the week. Nothing. It's now 10JUL, over a month later, and nothing has been shipped or received. Status still shows on order.

    Business Response

    Date: 07/11/2025

    Hi ****,

    We do apologize for the delays on your order.

    Unfortunately, the frame is still on a back order due to production delays. The manufacturer has advised that the estimated availability as of this time is July 25th. We understand this can be frustrating. Please know that you can still switch to a different model if you'd like. The prescription lenses are actually ready, we are just waiting for the frame to get them installed. We have reached out to offer a 10% refund for the inconvenience should you decide to replace the current frame or continue waiting for the original order, to which you have responded and accepted. We acknowledge that you wish to continue waiting for the frame, so we will keep the order active. 

    Again, we do apologize about the delays. We ask for your understanding that the manufacturing delays on the frames is outside of our control. 


    Regards,
    **** *** ***

    Customer Answer

    Date: 07/11/2025

    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID# ********, and have determined that my complaint has NOT been resolved because:

     I have not received the item. Until the item is in hand, I will not close this case. 10% refund is laughable for a $189 purchase it will take over a month and a half to recieve. Once the item is received or full refund granted, I will not close the case.

     

     

     

    In order for the BBB to appropriately process your response, you MUST answer the question above.


    Sincerely,

    **** *****




     

    Business Response

    Date: 07/16/2025

    Hi ****,

    We understand you would like to receive the glasses before closing the complaint.

    We are still waiting for the availability of the frame from the manufacturer, it is currently on a back order. It is estimated to be back in stock on July 25th. Your lenses are ready and we'll make sure to get them installed asap as soon as we get the frame.

    An email will be sent to you with the tracking information once the glasses had been shipped out.

     

    Regards,

    ****

    Cool Frames LLC

  • Initial Complaint

    Date:06/30/2025

    Type:Delivery Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Ordered glasses. Order number: ******* Order Date: Jun 18, 2025. Stated delivery: July 27. Have repeatedly tried to get updates or a refund. "Ghosted" over 30 minutes on chat and phone. Repeatedly. Most recent chat 6/30 Chat documented below. They say they will investigate and then fail to respond. ME: targella hello order ******* was said to arrive by July 27 but still not arrived and no status update Cool Frames ******** ********* **** ** ***** ** ****** **** ****** **** ** * *** ******* ** **** **** **** *** ************ * **** ** ***** ***** *** * ** ***** **** ****** **** **** ** ******** * ** **** ****** * **** **** **** ** *** ***** **** * ***** * **** **** * ****** ***** ** *** *** *** ******* * ***** ******* **** ** **** ** ** *** ** ********** ** *** ** **** ****** *****?BBB **************** for rating Failure to respond to 6 complaint(s) filed against business 40 complaint(s) filed against business View all reasons for rating How are BBB ratings calculated?i see why will i be number 7?or 41 i have to go if you cannot respond, i will just go ahead and file with BBB sorry but i am left with no choice - correct?

    Business Response

    Date: 07/01/2025

    Hi ****,

    I am sorry to hear about your concerns regarding the order.

    Upon checking your account, you placed this order on June 18th as prescription eyeglasses and you have a quite strong prescription. Please be advised that prescription orders take 7-10 business days to be processed. Order processing time are also posted on the website. I do apologize if the system has miscalculated the ship out date. Since you have quite a strong prescription, we have to maximize the processing time to ensure you will be provided with the correct glasses.

    I would also like to advise that the order was shipped out today, via **** and I believe we are still within the allotted time frame. I will be emailing you the tracking information. You may use the reference to check the delivery status through the **** website.

     

    Regards,

    ****

    Cool Frames LLC

    Customer Answer

    Date: 07/07/2025

    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and although it (still) fails to address the communication issues, the company finally managed to communicate with me, AFTER I filed the BBB complaint. Now resolved.

    Thank you BBB !

     


    **** ***** *****



     


  • Initial Complaint

    Date:05/02/2025

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Company sent wrong item and refused to exchange or refund. Although I had proof.

    Business Response

    Date: 06/23/2025

    Hi ****,

    I am sorry to hear about the issues with your order.

    Upon checking, you have selected the color Milky Navy with Blue Gradient lenses and based on the photos you have sent us, it appears the right color was sent. It may have a slight difference in color if you compare it to the photo from the website due to the studio lighting when it was photographed for marketing. If they did not come as expected, you are more than welcome to exchange them.

    However, please note that upon checking with the manufacturer, the model Calvin Klein CK19561S Eyeglasses had been discontinued, and what you have right now are among the last pairs left in stock. Therefore, I would recommend choosing a different frame instead for an exchange. I will be sending you further instructions via email on how to send the glasses back, as well as recommendations for similar models.

    Feel free to let me know if you have any other concerns.

     

    Regards,

    ****

    Cool Frames LLC
  • Initial Complaint

    Date:04/11/2025

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I ordered glasses from cool frames in February. I received the glasses March 3rd,2025. Today is April 11 2025. The glasses frames are cracking. It looks terrible. I contacted the company and they said I have to send the glasses back and they will fix it. How can I send back if I need them to see? I will also have to pay shipping fees. I requested a refund and they said its been too long. But this business sold me glasses that are faulty and wont refund me. And wants to CHARGE ME to send them back.

    Business Response

    Date: 04/15/2025

    We are very sorry for the trouble. We will send at no charge a new frame and *** ****** can keep the original one. The only thing is if we send a new frame will *** ****** be able to to have the lenses swapped locally?
  • Initial Complaint

    Date:02/11/2025

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I ordered a pair of prescription eyelashes. I called to get them returned told them my lenses were not working for me they told me that I need to go back to my optician and get a new prescription but my prescription is up to date and I have a pair of glasses with the same prescription that broke that work just fine now they will not answer the phone and they do not email me back and they just got $188 outta me for lenses that don't even work for me. I feel very dizzy when I put them on and they pushed the blame onto other people. They lied and said they were going to give me a call back and now I can't even get through to a customer service representative.

    Business Response

    Date: 02/18/2025

    you can send them back 

     

    just log into your account and create a return

  • Initial Complaint

    Date:12/11/2024

    Type:Service or Repair Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Ordered glasses and paid rush delivery.. took a month.. Got them 2 weeks ago and the lenses are falling out.. 2 weeks old!! I tried emailing and calling.. after 3 days got them on the phone to be told they can be fixed for a fee!! they are NEW there should be no fee for their terrible products!~
  • Initial Complaint

    Date:11/25/2024

    Type:Delivery Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    5 days ago I purchased a pair of glasses that were labeled in stock. The website labeled the item as in-stock and the website listed items in-stock as shipping out between 1-4 days and delivered between 5-7 days. Today, I had not received any tracking information and contacted the company. They said they did not have the product in stock. They were unable to provide a shipping date, they would not cancel the order without an additional charge, and the chat was terminated.I would like the order canceled and a full refund, as they did not have the item in stock and cannot meet their projected shipping deadline.

    Customer Answer

    Date: 12/20/2024

    Better Business Bureau:

    At this time, I have not been contacted by CoolFrames.com regarding complaint ID ********.

    Sincerely,

    ***** ********
  • Initial Complaint

    Date:06/05/2024

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    ***** *** *** ********** ********* ** ******* **** ************ ****** *** *************** ** ** ********** ** ***** *** *** ****** **** *** ************* ** *** ****** **** **** *** **** ********** ****** ***** ** *** *** *** ***** **** *** ****** **** *** ******** ** *** ******** **** *** ******* ***** *** **** **** ********** *************** *** ***** ******* *** *** **** on Tue, 04 Jun 2024 09:29:55 ***** ************"<********************> wrote ----This is to return the ******************************* I received. The glasses dont fit properly and are too heavy to wear. They dont have the proper vertex for the way they sit. There is a bulging look too far from eyes to enable the prescription to be adequate. Please approve refund and free return. Thank you kindly.Transaction ID ************* *********************** ****************************************** Sent using the mobile mail app The amount spent was $400; the frames were $200. I have glaucoma and need a vertex of 13/14 on optical. The business will not refund any of the purchase. They will exchange frames but require me to spend several hundred on new lenses. This company will not work with me; Im on limited income, 71 years retired from working overseas for 28 years in danger pay for the Army and ***************** I cannot afford to get glasses this year now. I asked for even a refund on the frames and the company will not. I received them yesterday, June 3, 2024.I do not recommend this firm and feel like they are very poor optical providers.

    Business Response

    Date: 06/05/2024

    The order was filled as purchased, we provided everything as in the order based on ****************** manual checkout. She did not call to ask us for advice on what type of frame is best for her very high prescription, if she would have she would be told that a thin metal frame on the larger size is not the way to go with such a high prescription. We had to custom order both frame and lenses and although the lenses are exchangeable they are not returnable. The frame can be exchanged and we suggest a much smaller size to eliminate the heaviness and thickness of the lenses.

    Just a full refund is not possible as all of this was custom made. We are happy to work with ***************** to exchange the eyeglasses and provide a thinner lighter finished product.

    Customer Answer

    Date: 06/06/2024

    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID# ********, and have determined that my complaint has NOT been resolved because:

    [The frames are standard Dolce Gabana and should qualify for refund; not exchange. If the firm knew that my prescription would not work with that frame, as they have written, why did they fill the prescription, mail it to me and produce an unusable and very expensive mistake for me to take full responsibility? In addition, I am willing to forego a refund on the poorly made lenses and accept only a full refund for the frames in the amount of $200.
    if the firm accepts this resolution, I will close the complaint. Let me be clear, I will not do further business with this firm and therefore will not accept an exchange as resolution.  
    The firm is offering to redo lenses changing the add on for the bifocal from 2.75 to +2.50. This is not acceptable . This firm has a poor reputation and does not accept responsibility for their products or services with the customer satisfaction in mind. I was not satisfied with the product nor services and therefore a partial refund should be provided. I will not wear anything produced with shoddy quality as I have glaucoma and need my vision. I can do with no new glasses since the firm will not give a full refund.

    Note the pictures of the product so thick like bottles and missing the correct vertex or distance from cornea. The firm didnt reach out to me, the valued patient and customer, to inform me that the prescription would not work. They are the experts. To allege the burden was on me to call them is absurd. These are standard frames, not custom, and should be refunded. This is the minimum resolution I ask.  I cannot use these frames.

     

     

     

     

    In order for the BBB to appropriately process your response, you MUST answer the question above.


    Sincerely,

    ***********************




     

    Business Response

    Date: 08/23/2024

    Thank you for reaching out to us on the BBB, As we said to *** ******* back in June we can certainly exchange the lenses for the new prescription provided, but we cannot refund the lenses as they are custom made. The Rx was entered manually and the patient only provided us a hard copy when we requested the Rx when the patient complained of difficulty seeing. The ** did not match what was manually entered, this happens from time to time. If you would still like to exchange the lenses for the updated Rx I would be more then happy to do so.

     

    *** *.

    Owner

    Customer Answer

    Date: 08/27/2024

    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID# ********, and have determined that my complaint has NOT been resolved because:

    [These frames are not custom and were very expensive. I wish a refund on the frames and will accept the loss on the prescription lenses. This is reasonable expectation on the customer rights. The issue is the lenses were not correct with Vertex. My complaint is the lenses will not work with the frames. I wish a refund of the frames and will sacrifice the prescription lenses. Im on a fixed income, elderly and am profoundly disappointed with the customer service. Im helpless to recoup this large loss but seriously advise Anyone to avoid business with this firm. There is no recourse provided. Your Answer Here]

     

     

     

     

    In order for the BBB to appropriately process your response, you MUST answer the question above.


    Sincerely,

    **** *******




     
  • Initial Complaint

    Date:05/13/2024

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I purchased glasses from coolframes on March 20th and received them a month later (red flag 1) even though they advertised two day shipping as shown below in my order status. Upon receiving the glasses I immediately noticed that they were not like progressive lenses that I have worn for the past ten years and after trying to wear for about two hours I had a headache so i sent them the following email ;I would like to return my glasses due to the poor quality of the lenses. I have worn progressive lenses for ten years and these are not what I am used to wearing. I cannot even walk comfortably while wearing them for fear of falling. I have tried to make them work by thinking that I needed time to adjust to them however they are still not working. Please advise. Sincerely Order Status: COMPLETED Placed Mar 20th Processing Shipped Order # ******* Mar 20, 2024 7:11 PM EDT Shipping Address:***************************** ********************************************************************************************************************************************* ************ Shipping Method:Two Day Payment Method:Credit/Debit Card Transaction ID:************** Track Your Order: **** **** **** Plastic Ladies Eyeglasses ******************* ********* Quantity: 1 Lenses: Coolframes premium Progressive High-Index 1.74 Lenses with Scratch, Polish and Crizal Opti Fog Prescription: OD: ***** +0.50 x 10 +2.00 OS: ***** +0.50 x 180 +2.00 PDR: 31.5 PDL: 31.5 Frame: $106.00 Lenses: $543.00 Subtotal: $649.00 SALE25 - *************** unlocked!-$135.75 Order Status: COMPLETED Shipping: $0.00 USD CHARGED AMOUNT: $513.25 US

    Business Response

    Date: 05/20/2024

    First let me say thank you so much for your order. I can tell you with 100% certainty the lenses we made you are progressive and If need be I can provide a receipt from our lab to attest to it. We have been making eyeglasses for over 25 year in store and online. Occasionally progressives do not fit perfectly and we are able to remake them at no charge to our customers for 60 days. We would be more then happy to do that in your case, we would even provide a return label and instructions on how to proceed with redo. Unfortunately due to the commoditization of lenses we are unable to offer a refund on them. Please reach out to me directly to my email to discuss a resolution. *********************************
  • Initial Complaint

    Date:04/10/2024

    Type:Delivery Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I ordered eyeglasses frame 04/02/2024 for $96.75.On the site wasn't mention the store does not have this frame in store and store needs to order from manufacture.Many times i look if my order change status from process to send,but all the time I seen only status"process".I sent a messge to store about when I can expect to receive frame and receive answer frame will receive in next week.In Saturday I call to customer service and ask when I can expect frame and agent told me they don't have yet this frame and I have to wait when they receive and send to me,it will probably 10 days.I told I can't wait so long time,because I'm leaving and I ask to cancel my order.Agent told me ha cant do that untill Monday and not told me that They keep $20.So I will receive only $76.75! I think it's not right and it's look like a fraud.The agent had to tell me about that!! So I want my $20 back!!

    Business Response

    Date: 04/15/2024

    we have an in stock section of frames on hand ready to ship same day, all other items come from their specific vendor, processing times are available on the shipping page which sadly most people do not read and decide on there own what we have and do not have in stock to ship.

    For this specific order the item takes three days to get to us to be shipped, if the policy was read the customer would know that. We refunded the order based on our policies as requested by the customer.

    Customer Answer

    Date: 04/17/2024

    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID# ********, and have determined that my complaint has NOT been resolved because:

    [Your Answer HereT]

     The order was placed 04/02/2024,I sent massage to customer service 04/05/2024 and ask when I can  expect my order,I received massage back at 04/06/2024  and i received answer they expect to receive my order early next week,it wasn't  3 days.I call them same day and talk to representative and he wasn't sure when they receive my order.I told him I can't wait because I have trip to abroad and don't have time to wait when they receive and after send to **** decided to cancel and he not told me that I have to pay fine.No one company do that!

     

     

     

    In order for the BBB to appropriately process your response, you MUST answer the question above.


    Sincerely,

    ******************




     

    Business Response

    Date: 05/20/2024

    Order placed on 4/2/24 after business hours, we ordered the frame on behave of the customer on the 3rd and were ready to ship the item by the 6th. We received an email from *** ******* requesting to cancel which we did minus the $20 cancel fee. This fee goes to cover our cost of shipping we endure from the manufacturer and shipping we have to pay to return the canceled item. We were within our time frame of shipping as per our policies. We are a small business and simply absorb the shipping costs of placed orders if they are canceled within our window of delivery.

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