About

Important information

• Advertising Review:

  BBB sent correspondence to GForce Restoration LLC on June 14, June 22, and July 6, 2023, requesting substantiation for advertised claims on their website  www.gforcerestore.com. To date, the business has not responded to our request.
  
  BBB requested the following information:
  
  IICRC renewal information as BBB was unable to verify the certification.
  US Green Building Council proof of membership. BBB was unable to verify the membership on their website.
  BOMA Capital Region proof of membership. BBB was unable to verify the membership on their website.
  Proof of GBAC training as this company trademark/logo is featured on the company website.
  
  https://gforcerestore.com/about-us
  The about us page states:
  “Our professionally trained technicians are certified through the Institute of Inspection Cleaning and Restoration Certification (IICRC). Customers and insurance companies prefer GForce Restoration and clean-up services based on our reputation and satisfaction guarantee.”
  BBB requested that the business provide proof of certifications for all technicians from IICRC.
  BBB requested substantiation for the claim that GForce Restoration is preferred by customers and insurance companies.
  BBB requested the business to provide the terms and conditions of the satisfaction guarantee. The photo of the company truck also features a "100 Satisfaction Guarantee" seal located on the side of it. 
  The website states, “WE PROUDLY USE GREEN SEAL CERTIFIED PRODUCTS”. BBB requested the names of the products the business uses to verify their certification with Green Seal.
  
  According to BBB’s Code of Advertising:
  1. Basic Principles of the Code
  1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
  
  20. Warranties or Guarantees
  20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.
  20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.
  20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.
  20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.
  
  28. Objective Superlative Claims
  Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.
  
  36. Environmental Benefit Claims
  36.1 General Principles
  36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like “green” or “eco-friendly.”
  36.5 Certifications and Approvals
  36.5.1 An advertiser’s unqualified use of environmental certifications and seals of approval may imply to consumers that the certificate or seal was awarded by an independent third party. If that certification or seal was not, in fact, awarded by an independent third party, the advertisement must clearly and conspicuously disclose that fact.
  36.5.2 In addition, environmental certifications and seals that do not clearly convey the basis for the certification are likely to convey general environmental benefits. Because claims making general environmental benefits should not be used (see section 36.1) advertisers must clearly and conspicuously disclose the specific and limited benefits to which the certificate or seal applies.