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Important information

• Advertising Review:

  On October 24, 2023, BBB contacted the business regarding its website advertising numerous "non-toxic" claims.
  
  According to the BBB Code of Advertising, Environmental Benefit Claims
  Advertisers should avoid broad, unqualified environmental claims such as "green" or "eco-friendly." Other claims such as "degradable," "recycled," and "non-toxic" should only be used when substantiated and properly qualified. Environmental Certifications and seals of approval may be used if properly issued. Additional disclosures are needed if not issued by an independent third-party.

  • General Principles
  • Advertisers should not make broad, unqualified general environmental benefit claims like "green" or "eco-friendly."
  • Advertisers must qualify general claims with specific environmental benefits.
  • Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefits claims. Qualifications for any claim must be clear, conspicuous and understandable.
  • When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant  benefits.
  • Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, package or service.
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  • Non-toxic
  • Non-toxic claims likely convey that a product, package or service is non-toxic both for humans and for the environment generally. Thus, advertisers must either possess competent and reliable scientific evidence that this is the case or clearly and conspicuously qualify the claim to avoid confusion.
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  Unfortunately, the business did not respond to BBB's request to substantiate or remove the claims.