Business ProfileforEddie Tourelle's Northpark Hyundai

On 05Sep2023, I purchased a Hyundai Palisade from Eddie Tourelles Northpark Hyundai in **********************. The Original Cost Sheet and the Purchase Agreement are attached. There is a fee of $398 on the Original Cost Sheet labeled as Taxable Fees. There is a corresponding $398 fee on the Purchase Agreement labeled as Auto Guard. Not once during any of the discussions with the Northpark team was there any mention of Auto Guard and there is also no paperwork associated with it. Auto Guard was never even brought up when I specifically asked the accounting person to compare the fees on the Purchase Agreement to the fees on the Original Cost Sheet. It only shows up at all in the fine print used on the Purchase Agreement in a space combined with the Title Conv/Notary fee.Auto Guard is a theft protection insurance coverage that I would have refused to pay for if it had ever been brought up at all and my insurance company does not provide any discount for it.I find it deceptive on the part of Northpark that they appear to be hiding and including the costs of options that should be discussed in full so that the customer can make an informed decision on whether they want the option, or not. They were very thorough in explaining all of the other optional coverage packages that they offer.I contacted the sales person on 12Sep2023 who indicated that the Auto Guard is, in fact, some sort of theft protection insurance that they offer but I have not yet heard any additional information as of the time of this BBB complaint filing. I advised the sales person that I wanted the Auto Guard fee refunded to me ($398 plus tax).I want to be a satisfied customer and I believe that ********************************************* wants the same thing. They specifically and conspicuously tout Transparent Pricing on their website homepage. My request to resolve the complaint is for Northpark Hyundai to refund the $398 plus the associated sales tax (8.7%). The total refund should then come to $432.63.