Business ProfileforFactory Direct Bedding Inc
Additional business information
In September 2021, Better Business Bureau questioned Factory Direct Bedding Inc's website, www.fdbquincy.com, which stated:
“Want the areas QUALITY PRODUCTS FOR THE LOWEST PRICES!!!!!!!!!!!!!”
“ROCK BOTTOM PRICES GUARANTEED”
“…for the lowest prices around.”
“The areas lowest Prices period…”
“FACTORY DIRECT BEDDING & FURNITURE”
BBB Code of Advertising states, “Despite an advertiser’s best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims. Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim such as by stating, if truthful, that the advertiser will meet or beat a lower price.”
BBB requested the business to substantiate, modify or discontinue the claims made on its website. The company responded that they are known for the lowest prices in the area but did not clarify if they would meet or beat a lower price.
In addition, BBB Code of Advertising states, “Business names or trade styles must not contain words that would mislead consumers either directly or by implication. For example, a business name or trade style can use the words “factory” or “manufacturer” where:
-The advertiser actually owns and operates or directly and completely controls the manufacturing facility that produces the advertised products; or
-The term would not likely mislead consumer in the specific context in which it is used.”
BBB asked the business if they actually owned and operated or directly and completely controlled the manufacturing facility and the business responded, "...we buy direct from the factories to eliminate an additional add on to the price by a wholesaler."
At-a-glance
Related Categories
Business Details
This is a multi-location business.
- Location of This Business
- 250 Broadway St, Quincy, IL 62301-2746
- BBB File Opened:
- 7/19/2006
- Years in Business:
- 27
- Business Started:
- 1/1/1997
- Business Started Locally:
- 1/1/1997
- Business Incorporated:
- 2/25/1998
- Type of Entity:
- Corporation
- Alternate Business Name
- Factory Direct Bedding & Furniture
- Business Management
- Mike Brotherton, President
- Contact Information
Principal
- Mike Brotherton, President
Customer Contact
- Mike Brotherton, President
Customer Complaints
0 Customer Complaints
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