Business ProfileforG. S. I.

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.

 On 12/19/2023, BBB contacted the business regarding their advertised products on their website. The business advertised products being sold at list price while advertising the regular price as a "saving". This strategy may be used deceptively to state or imply a savings which was not, in fact, the case. Also the business was asked to revert back to the original price after the "sale" timer stops, as a time limit sales must be observed as required by BBB’s Code of Advertising.

The business advertised the following product on their website:

https://www.saferwholesale.com/Prestige-150cc-4-Stroke-Air-Cooled-Single-Cylinder-p/bms-prestige150.htm

200cc 4 Stroke EFI Gas Moped Scooter W/ LED Lights - CLASH 200 BLUE Without Pedals 182

LIST PRICE: $3,779.95

REGULAR PRICE: $2,769.95

DEC. 19th 7 HR. SALE: $2,185.95

You save $1,594.00!

• There is a price comparison for list price that states not describe the difference as a “savings,”

  Sales Ends in

  O7:37:37

• Timer resets, sale is never ending.

The BBB Code of Advertising States:

1. Basic Principles of the Code

1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.

1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.

1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

6. List prices

6.1  “List price,” “manufacturer's list price,” “reference price,” “suggested retail price,” and similar terms, hereinafter collectively referred to as “list price,” may be used deceptively to state or imply a savings which was not, in fact, the case. To the extent that a list price does not in fact correspond to the price at which substantial sales of the product in question have been made, the advertisement of a reduction may mislead the consumer. Such a comparison must be substantiated by the advertiser prior to making any advertised comparison.

6.2 An advertiser, however, can also reference a list price non-deceptively where the advertiser:

6.2.1 Does not describe the difference as a “savings,” or use any other words of similar meaning; and

6.2.2 Clearly and conspicuously discloses2 that the list price may not necessarily be the price at which the product or service is sold. This disclosure may be unnecessary in situations where consumers generally know that the list price may not necessarily be the price at which the product or service is sold. This may be the case, for example, when an automobile dealer references, in its ad, a new car’s Monroney Sticker price.

9. Sales

9.1 The unqualified term “sale” may be used in advertising only if there is a significant reduction from the advertiser's usual and customary price of the products or services offered and the sale is for a limited period of time. If the sale exceeds thirty (30) days, advertisers should be prepared to substantiate that the offering is indeed a valid price reduction and has not become their regular price.

9.2 Time limit sales must be observed.

9.2.1 For example, products or services offered in a “one-day sale,” “three-day sale” or “this week only sale” should, as a general rule, be taken off “sale” and revert to the regular price immediately following expiration of the stated time.

9.3 Introductory sales must be limited to a stated time period, and the selling price should, as a general rule, be increased to the advertised regular price immediately following termination of the stated period.

9.4 Advertisers may currently advertise future increases in their own prices on a subsequent date provided that they do, in fact, increase the price to the stated amount on that date and maintain it for a reasonably substantial period of time thereafter.

9.5 If the advertiser, in good faith, decides at the end of the sale period to convert its sale price to a new regular price, it may do so if it no longer claims any savings.

9.6 The advertiser, in good faith, may decide to extend a time limit or introductory sale for a stated period. However, if that extension is for more than a short period of time, the advertiser must be prepared to substantiate that the offering is still a valid price reduction and has not become its regular price.