About

Important information

• Advertising Review:

  BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers clearer to consumers, and remove misleading or deceptive statements.

  On 11/27/2024, 12/10/2024, and 1/08/2025, BBB contacted Infinity Resources regarding their website and requested they modify their advertisement to meet BBB Code of Advertising.

  The product listing for The Nightmare Before Christmas on 4K Ultra HD states: 
  
  4K Ultra HD
  
  List Price: $34.99 Price: $22.99
  
  You Save: $12.00 (34%)
  
  When you click on the product it states:
  
  $34.99 Now Price: $23.99
  
  You Save: $11.00 (31%)

  This can be found on many products throughout your website. The BBB requested that the business modify their website to disclose the basis for the price comparison on all products listed.

  BBB Code of Advertising states (in part):

  2.1 Advertisers may offer a price reduction or savings by comparing their selling price with:

  2.1.1 Their own former selling price;

  2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears or

  2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area

  6.1 “List price,” “manufacturer's list price,” “reference price,” “suggested retail price,” and similar terms, hereinafter collectively referred to as “list price,” may be used deceptively to state or imply a savings which was not, in fact, the case. To the extent that a list price does not in fact correspond to the price at which substantial sales of the product in question have been made, the advertisement of a reduction may mislead the consumer. Such a comparison must be substantiated by the advertiser prior to making any advertised comparison.

  6.2 An advertiser, however, can also reference a list price non-deceptively where the advertiser:

  6.2.1 Does not describe the difference as a “savings,” or use any other words of similar meaning; and

  6.2.2 Clearly and conspicuously discloses² that the list price may not necessarily be the price at which the product or service is sold. This disclosure may be unnecessary in situations where consumers generally know that the list price may not necessarily be the price at which the product or service is sold. This may be the case, for example, when an automobile dealer references, in its ad, a new car’s Monroney Sticker price.

  As of 1/17/2025, business has not responded to BBB emails or modified website to include the basis of the price comparison