Online Retailer
Aurora Chic CoAbout
Important information
- Advertising Review:
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
On 3/21/2024, BBB contacted the business regarding their advertised products on their website. The business advertised a price comparison with slashed pricing without disclosing what the comparison is based on. Also, the business was asked to substantiate the health and product claims as well as substantiate the product gurantees as required by BBB’s Code of Advertising.
The business advertised the following product on their website:
Aurora Core Correct Posture Corrector
$39.99 USD
$79.98 USD- https://aurorachicco.com/- A price comparison is being made without disclosing the basis for that comparison.
30 Day Money Back Guarantee - https://aurorachicco.com/
- Details regarding the money-back guarantee are not visible to consumers.
10,000 Happy Customers - https://aurorachicco.com/
- Please substantiate the sales claim.
Reduce Back, Neck & Shoulder Pain - https://aurorachicco.com/products/aurora-corecorrect-posture-corrector
“..Core Correct aligns your spine and relieves pressure points.”
Improved Spinal Alignment
Reduced Muscle Tension
Increased Energy Levels
Improving breathing and digestion
.” a thermogenic effect, promoting heat retention and aiding in burning waist fat for added benefits.”- https://aurorachicco.com/products/aurora-corecorrect-posture-corrector
- Please substantiate the claims regarding product usage for all products listed to have health benefits. The BBB asks that the information be in the form of independent, peer-reviewed, published scientific human studies. Since the BBB values transparency linking that information to the website would allow consumers to make an informed purchase.
The BBB asks that your business modify the advertising and substantiate all product claims to meet Sections 2, 20 and 34 of the BBB Code of Advertising.
As of 12/9/2024, business has not responded to BBB emails, modified and substantiate the information on the website.
- A price comparison is being made without disclosing the basis for that comparison.
Business Details
- Local BBB:
- BBB of Chicago & Northern Illinois
- BBB File Opened:
- 5/31/2024
- Business Management:
- Business Manager, Business Manager
Additional Contact Information
- Principal Contacts
- Business Manager, Business Manager
- Customer Contacts
- Business Manager, Business Manager
Additional Information
- Business Categories
- Online Retailer
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