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Important information

• Advertising Review:

  BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.

  On 05/02/2023, BBB contacted the business regarding their advertised products on their website. The business advertised a price comparison with slashed pricing without disclosing what the comparison is based on. The business claims "180 – Day money back guarantee" but does not clearly and conspicuously state the conditions. In addition, BBB asked the business to substantiate health claims as advertised for the product. The business failed to disclose the basis for price comparison and substantiate that products are made in the USA as required by BBB’s Code of Advertising.

  The business advertised the following product on their website:

  https://sarmusa.com/product/the-crossfit-stack/

  THE CROSSFIT STACK

  $274.97 $120.97

  -Pricing is not defined

  • Better cardiovascular endurance
  • Muscular endurance increase – etc

  “Prohormones, like anabolic steroids and SARMs, are used to build muscle. To become anabolic hormones, they must go through an enzymatic process. Once converted, they speed up protein synthesis and aid in bulking up quickly,… However, SARMs are entirely risk-free and highly efficient…ETC.”

  -all health claims for all products should be substantiated.

  We manufacture, produce, and export directly from the USA.

  -business must substantiate product is made in the United States

   

  The BBB Code of Advertising States:

  1. Basic Principles of the Code

  1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

  1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.

  1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.

  1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

  2. Comparative Price, Value and Savings Claims

  BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.

  2.1 Advertisers may offer a price reduction or savings by comparing their selling price with:

  2.1.1 Their own former selling price;

  2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., “selling elsewhere at $_______.”); or

  2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____”).

  2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.

  2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7.

   

  34. Claimed Results

  Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.

   

  37. “Made in USA” Claims

  37.1 “Made in USA” and similar terms used to describe the origin of a product must be truthful and substantiated.

  37.2 An advertiser must not express or imply that a product or product line is exclusively “Made in USA” unless all or virtually all of the product is made in the U.S. All significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no — or negligible — foreign content.

  37.3 Advertisers can refer to products that are manufactured with foreign components as “Assembled in USA,” if the product's principal assembly and last substantial transformation was completed in the U.S.

  37.4 Qualified “Made in USA” claims, for example, “60% U.S. content,” “Made in U.S. of U.S. and imported parts,” are appropriate for products that are manufactured or have been substantially assembled domestically. However, advertisers must avoid making these claims if a significant amount of assembly or material of the product was not completed in the U.S. Qualified “Made in USA” claims, like unqualified claims, must be truthful and substantiated.

  As of 05/22/2023, business has not responded to BBB emails or substantiated claims.