About
This business has 2 alerts
Important information
- Advertising Review:BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
On 4/05/2023, BBB contacted the business regarding their advertised products on their website. The business makes a lot of consumer and percentage claims on the website. The business should be able to provide information to back up all of the claims made about the business and services provided and basically substantiate the claims as required by BBB’s Code of Advertising.
The business advertised the following product on their website:
“Our approval rates are higher, close to 95%
Close to 95%* of our loan applications have been approvedin 2021, giving us one of the higest approval rates in the industry.
93%* of our clients applications get approved in lessthan 24h.
We are faster than our competition.
Here at MyLibertyFunding we have developed an internalsmart system that heavily reduces the time from the moment that you apply onour website to the time that the funds are in your business bank account.”
MyLibertyFunding has funded over $2 billion dollars overthe course of 9 years, helping more than 3,800 businesses grow.
The BBBCode of Advertising States:
1. Basic Principles of the Code
1.1 The primary responsibility for truthful andnon-deceptive advertising rests with the advertiser. Advertisers should beprepared to substantiate any objective claims or offers made before publicationor broadcast. Upon request, they should present such substantiation promptly tothe advertising medium or BBB.
1.2 Advertisements which are untrue, misleading,deceptive, fraudulent, falsely disparaging of competitors, or insincere offersto sell, shall not be used.
1.3 An advertisement as a whole may be misleading byimplication, although every sentence separately considered may be literallytrue.
1.4 Misrepresentation may result not only from directstatements, but by omitting or obscuring a material fact.
34. Claimed Results
Claims relating to performance, energy savings, safety,efficacy or results for a product or service should be based on recent andcompetent testing or other objective data.
On 4/05/2023 and 4/11/2023 the BBB requested additional information, however the emails for the business is a hard bounce, basically not going through. The case is closed as no contact was able to be made to the "business".
Business Details
- Local BBB:
- BBB of Chicago & Northern Illinois
- BBB File Opened:
- 4/4/2023
- Business Management:
- Business Manager
Additional Contact Information
- Customer Contacts
- Business Manager
Additional Information
- Business Categories
- Loan Servicing
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