Complaints

This profile includes complaints for First Financial Asset Management, Inc.'s headquarters and its corporate-owned locations. To view all corporate locations, see Find Local Branches.

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  First Financial Asset Management, Inc.

  3091 Governors Lake Dr STE 500 Peachtree Corners, GA 30071-1135

  
• 

  First Financial Asset Management, Inc.

  2800 N. 44th Street Suite 310 Phoenix, AZ 85008

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

• Initial Complaint

  Date:07/17/2026

  Type:Billing Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I am submitting this complaint regarding First Financial Asset Management, Inc. because I have been receiving repeated and unwanted phone calls from the company since April 2026.The company has contacted me numerous times, often multiple times within the same week, attempting to collect on a debt that I do not owe. I do not know how they obtained my personal information, and I have no knowledge of any account or debt associated with this company.These repeated collection attempts have become harassing and disruptive. I am requesting that First Financial Asset Management, Inc. immediately cease all contact with me regarding this alleged debt unless they can provide valid documentation demonstrating that I am legally responsible for it.I respectfully ask that the Better Business Bureau review this matter and assist in resolving this issue so that the unwanted calls stop.

  

  Business Response

  Date: 07/24/2026

  Please see the attached, thank you

• Initial Complaint

  Date:06/23/2026

  Type:Product Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I attempted to pay $25.50 by check via mail on June 23, 2026.I also tried making an online payment on several dates throughout the month of June 2026, but the online payment system isn't aecure.

  

  Business Response

  Date: 06/30/2026

  Please see the attached, thank you

• Initial Complaint

  Date:06/23/2026

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  I have been receiving multiple calls from this company since April 2026. This company has been harassing me; calling me various times within a week about a debt I don't have. I'm not sure how they received my information or where from. I don't owe them anything and I wish for them to stop harassing me.

  

  Business Response

  Date: 06/30/2026

  Please see the attached, thank you

  Customer Answer

  Date: 06/30/2026

   
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID REMOVED, and find that this resolution is satisfactory to me.
  
  Sincerely,
  
  REMOVED

• Initial Complaint

  Date:05/10/2026

  Type:Service or Repair Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  This business has been calling me relentlessly for MONTHS. I HAVE NO DEBT. They said once to me that its for an REMOVEDcredit card. I HAVE NEVER HAD ONE!!! They call me by my old married name from 20 years ago. THEY WILL NOT LEAVE ME ALONE. I actually called REMOVEDabout this and they said they are aware of the scam etc and that to block the number. I was getting texts and calls now its calls because they cannot text. I am going to consult and attorney for harassment! I filed for Chapter 7 in 2007 and worked on my credit since then! I HAVE NO DEBT! LEAVE ME ALONE!!!!

  

  Business Response

  Date: 05/15/2026

  Please see the attached, thank you

  Customer Answer

  Date: 05/15/2026

   
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID REMOVED, and find that this resolution is satisfactory to me so long as this company leaves me alone and stops causing strife in my life. 
  
  Sincerely,
  
  REMOVEDG

• Initial Complaint

  Date:05/01/2026

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  First Financial Asset Management, Inc. keeps texting me to contact them regarding debt collection. I don't know if it's a scam or not, but I do not respond to the text. However, I did call them at REMOVED, the number they provided within the text; to get some answers of why they are contacting me. When I called, I spoke with a live person asking what this is regarding. They said if I was associated with any other phone number and I responded, NO. Then he said okay, we will take you off the list then. Still no information of why they are harassing me with text messages saying there is debt to be collected. There is no outstanding balances out there that I'm not aware of. I need them to stop contacting me and telling me lies. They have not taking me off their contact list. I appreciate any help. Thank you.

  

  Business Response

  Date: 05/06/2026

  Please see the attached, thank you

• Initial Complaint

  Date:04/09/2026

  Type:Order Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  This is a collections agency who is repeatedly asking me to submit payment to them but refuses to itemize what the payment is for.This was in regards to a rental car I rented through Hertz, that was hit by a driver in a police-documented hit and run while my rental car was parked overnight, an incident that occurred on camera. REMOVEDrequested $2,295.48 ($1,418.93 Actual Damages + $876.55 REMOVEDcompanies submitted a payment for the actual damages, and asked for an itemized report of the Misc Charges. REMOVEDignored that request, and asked me for the remaining amount. I then asked them to itemize it as is my legal right to know what the amount of money being requested from me is for. They illegally did not reply to that request, and then submitted me to collections, with this company, REMOVED. I then requested the same documentation from REMOVED. I requested it first in November of 2025, almost six months ago. It was requested in writing multiple times. They are obligated to provide it within 30 days of the request. It has been six months since my request. They still have not supplied the itemized bill showing what this $876.55 in REMOVED. REMOVEDis for. They continue calling me, emailing me, asking me for payment its harassment all while refusing to send me the itemized record. Additionally, they have started to try to trick me, but most recently calling and saying that they spoke with my insurance company and my insurance said that I am responsible for these charges. (That did not occur. REMOVEDactually told me they are crooks, and told me they too had repeatedly asked for the itemized bill and did not receive it.)They arent sending the itemized bill they are legally required to send, per my request. Violation of Federal Law.And they are harassing me: Violation. (Im also told this is their standard move. They know the itemized bill would not show valid, provable damages.)

  

  Business Response

  Date: 04/16/2026

  Please see the attached, thank you

  Customer Answer

  Date: 04/16/2026

   
  Complaint: 24732330
  
  I am rejecting this response because:

  -- While I understand that you have closed my case and are no longer seeking funds from me, you continue to be untruthful in this letter, and that is not acceptable.  From the very start of this entire saga, I have made it abundantly clear -- over the phone and in writing -- that you needed to supply me with itemized documentation of a breakdown for what "Miscellaneous charges" you were seeking from me.  You failed to supply that at every turn, when asked both be me, and by my both my primary and secondary insurance agencies.  Your letter that you just submitted to the BBB states that "On April 09, 2026, we emailed the validation statements Mr. REMOVEDwas seeking."  This is untrue.  On April 09, 2026, you sent another version that asked me for the money, telling me that my insurance company told you it was my responsiblility (something they deny saying) -- and you still did not send an itemized version that I had been requesting since November. 

  You have wasted hours and hours and hours of my time, through your deceit.  I am told by the lawyer that I have been speaking with that you, as a collections agency, were required by law to have full documentation from Hertz, including a breakdown of what the "Miscellaneous Charges" were, BEFORE contacting me.  But not only did you contact me over and over and over again, to the point of harassment, you also, very clearly, did not have that documentation -- as you have suspiciously continued to never send it after truly dozens of requests.  
  
  Please prove that you had that documentation that you needed to have to not be in violation of federal law, showing when you had it -- or admit that you broke federal law.  Please show me that you sent it to me within 30 days of my request so that you weren't in violation of federal law.  (You will not be able to do this, because you did not send it, and still have not sent it, 90 days later.) 

  You violated federal law twice.  You harassed me.  Simply closing my case and no longer soliciting dishonest charges from me does not give me back my time or my peace, and it does not hide you from having broken the law.   

  Sincerely,
  
  REMOVED

  

  Business Response

  Date: 04/30/2026

  We have emailed the validation documents you are seeking to the email address ending in REMOVED. Additionally, we have been in contact with your insurance company on April 15, REMOVEDour office since April 13, 2026 from REMOVED. Therefore, we can longer communicate with you or your insurance company. Should you have further concerns regarding this claim, then you will have to contact REMOVEDdirectly as we no longer have this account within our office. 

  Customer Answer

  Date: 04/30/2026

   
  Complaint: 24732330
  
  I am rejecting this response because:

  First Financial Asset Management continues to lie.  They are saying that they send me the documents I have mentioned.  They have not.  I don't know how to be more clear with them.  I have made it very clear that the documents I am saying they never sent was an itemized request that breaks down what the "Miscellaneous Charges" they were demanded were comprised of.  

  This was never sent, and still has never been sent.  

  It was ILLEGAL of them to not have that information when they took on the case from REMOVED, and it was ILLEGAL of them to contact me without having that information, and it was ILLEGAL of them to not send that to me within 30 days of my first request, which was now more than six months ago. 

  I want the following: I want them to supply proof that they sent me what I am asking about, as they are alleging they did.  (And again, this is in regards to a breakdown of what the "Miscellaneous Charges" were comprised of, not just a document that has a single line item named "Miscellaneous Charges", as I am told that is not legally sufficient.)
  
  I want them to prove that they sent me that as they claim -- or acknowledge they broke the law, and discuss next steps in that regard.  

  I understand that this case is closed.  I am now pursuing damages for my loss of time for LAWS THAT WERE BROKEN BY THIS COMPANY.  

  
  Sincerely,
  
  REMOVED

• Initial Complaint

  Date:03/18/2026

  Type:Sales and Advertising Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  1st financial asset management REMOVEDhas been calling me every day sometimes 3-4x a day for 3 years. Its absolutely getting out of control. Ive answered and asked politely for them to stop and they immediately hang up on me. I did not apply for a loan and its causing me to not answer any calls I dont recognize. I am in sales and its costing me money now because I miss calls for business purposes. CAN YOU PLEASE HELP I DONT know what else to do

  

  Business Response

  Date: 03/25/2026

  Please see the attached, thank you

• Initial Complaint

  Date:03/12/2026

  Type:Billing Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  FIRST FINANCIAL ASSET REMOVED. Debt collectors sent an email in regards to a debt with a company I have not done business with. Client: REMOVEDReference Number: REMOVEDNo explanation was given in regards to when or where this charge supposedly occurred. What business? What physical location? What date was the original charge?

  

  Business Response

  Date: 03/19/2026

  Please see the attached, thank you

  Customer Answer

  Date: 03/19/2026

   
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID REMOVED, and find that this resolution is satisfactory to me. I also contacted REMOVEDdirectly. They had no record of anyone with my name, REMOVED, or DL with any outstanding debt with their company. Its my belief due to the commonality of my name that the debt collections company was on a fishing expedition. 
  
  Sincerely,
  
  REMOVED

• Initial Complaint

  Date:01/25/2026

  Type:Product Issues
  Status:

  ResolvedMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  First Financial Asset Management is attempting to collect a fraudulent claim initiated by Sixt Car Rental. Multiple times, I have requested evidence from both Sixt and FFAM but have not received any. I have a related pending dispute that I filed with the BBB on 1/8/25 for Sixt (claim #REMOVED). REMOVEDhas requested the same information twice through the BBB dispute but has not been able to find a claim. On 2/6/25, eleven months ago, I rented a car through REMOVEDSixt at the REMOVEDin REMOVED(attached). I returned it without incident to an attendant on 2/7/25. Ten months later, on 12/19/25, I received a collections letter from FFAM (attached). The next day, I sent a certified letter to REMOVEDrequesting evidence for the claim and copies of all notifications sent to me (attached). On 12/30, I received a text to pay the claim or call them. I called and spoke to REMOVEDAltonias. She said the claim was for a "rear rim scratch down to the primer on the passenger side" for $653.55. I had 30 days to pay. I again requested evidence as outlined in the certified letter. I needed to determine whether I would need to seek legal advice. At that point, she said they would have no further personal contact with REMOVEDfilled out an online dispute with REMOVEDon 1/4/26. I have not received a response.I am aware of an $11M lawsuit settled recently with Sixt for fraudulent practices. Two REMOVEDpages list hundreds of testimonies from customers as well as former and current employees who describe the financial incentives they were given for initiating false claims. Many refer to it as "the famous rim job".I have emailed the REMOVEDof Sixt and their claims REMOVEDwith no response. I've contacted a reporter at REMOVEDin REMOVEDwho is working on a related story about Sixt's fraudulent claims as well as my local news reporter at REMOVED. I've contacted the REMOVED, Atty. REMOVED. the REMOVED, etc.Need to provide evidence or terminate claim.

  

  Business Response

  Date: 01/28/2026

  Please see the attached, thank you

  Customer Answer

  Date: 01/28/2026

   
  Better Business Bureau:
  
  I have reviewed the response made by the business in reference to complaint ID REMOVED, and find that this resolution is satisfactory to me. Sixt has removed the 2/7/25 damage claim for $653.55 and FFAM will no longer pursue. The account has been closed permanently.
  
  Sincerely,
  
  REMOVEDEagle Horse

• Initial Complaint

  Date:12/10/2025

  Type:Service or Repair Issues
  Status:

  AnsweredMore info

  Complaint statuses

  Resolved:

  The complainant verified the issue was resolved to their satisfaction.

  Unresolved:

  The business responded to the dispute but failed to make a good faith effort to resolve it.

  Answered:

  The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.

  Unanswered:

  The business failed to respond to the dispute.

  Unpursuable:

  BBB is unable to locate the business.

  My car was damaged on 11/12/2024 by another motorist. I filed a complaint to REMOVEDwho informed me they had set up an agreement with Enterprise Car Rental on REMOVED. All payments & extended payments were made by REMOVED. Now I am receiving treathening phone calls from this collection company. They constantly harassed on the phone. When asked them to provide info, they failed to. I have notified Geico on numerous occasions, but the issue still going on. I just contacted Geico and provided them with the number REMOVED. I need someone to look into this matter for me please. Thanks

  

  Business Response

  Date: 12/18/2025

  Please see the attached, thank you