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Important information

• Advertising Review:

  BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business.
  
  In BBB's general review of an ad on http://www.gasolarpower.com

  
  BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at:
  
  https://www.bbb.org/code-of-advertising

  BBB's requests are based on these specific codes:

  The complete BBB Code of Advertising may be viewed online at https://www.bbb.org/code-of-advertising. For reference to the standards in question, please see the specific guidelines below:

  1.0: Basic Principles of the Code

  1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

  1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.

  1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.

  1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

  We contacted the firm regarding the specific advertising below.

  1. Georgia Solar Power Company is the Leading Solar Energy Consulting Company in the Southeast.

  2.  We deliver customized projects that add value to your home and reduce your dependence on your electric utility company

  3.  We deliver solar projects that deliver the maximize energy impact to your house while we reduce the cost of energy for your budget!

  4.  Yes! It is possible to produce all of the energy on your home than your family needs. Georgia Solar Power Company will engineer a solar system that will allow you to produce enough power to get a credit on your power bill!

   

  29. Subjective Puffery Claims

  29.1 Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation.

  29.2 Puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.

  29.3 Ultimately, whether any particular statement or claim is puffery will depend upon the context in which it is used in the advertisement.