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Business Profile

Smart Phone Software

Bark Technologies, Inc.

Complaints

Customer Complaints Summary

  • 74 total complaints in the last 3 years.
  • 43 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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Complaint status

Complaint type

  • Initial Complaint

    Date:07/12/2025

    Type:Service or Repair Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.

     
    Complaint: 23591942

    I am rejecting this response because:

     

    This took WEEKS to get resolution on that account issue. I was lied to multiple times that it was impossible to give me updated pricing unless I spent an additional 240$ on a new device. When I bought the new device, it still did not give me that pricing that was promised. They had to manually adjust the pricing structure for that line, PROVING that is was possible the entire time and they ALL LIED TO ME. They promised to apply credits, never got that. I even had to pay MORE to get the plan worth what I just paid on the 9th of this month. So I've effectively paid the original ***** price for the Wi-Fi only plan for this month.


    It is not a good look to wait until just after they finish making changes to try to say "oh it looks like it was resolved already so what is your problem" publicly. 


    You can get me some credits on my account for all the lies and fighting I had to go through, and we'll call it even.


    Sincerely,

    ******* ******

    ustomers that would eventually pay off their devices and essentially receive a discount over older customers who would be forced to pay that higher price arbitrarily. Well, they broke me down and I bought 2 new devices on ******. One to replace the existing device and one for a new child in my home. I added it through the app and made sure that it was an in-place upgrade. The agents assured me that after I purchased a new device in full that I would have access to the lower pricing. They lied. I am still only presented the higher pricing tier. The prices that I am required to pay for this service are $10 higher across the board in every tier than what is listed on ****** when you buy the phone. This is false advertising and a bait-and-switch. I am hesitant to activate the second phone on my account, but the new child NEEDS a phone urgently.I demand they make this right by allowing me access to the lower pricing. I should not pay more for the same service. I followed your rules.

    Business Response

    Date: 07/15/2025

    Good morning *******, 

     

    It looks like our team responded to your initial request and was able to make the adjustment - was there anything outstanding you were hoping we could process for you? 

     

    Warm regards, 

    Beka

     

    Business Response

    Date: 07/16/2025

    Good morning *******, 

    I hope you are doing well today. I'm sorry to hear the solution was not what you were expecting. If it's helpful, it typically takes a day for us to review a BBB submission thoroughly and ensure we are not missing any key points of information so that we can provide the most appropriate resolution. Additionally, due to confidentiality we don't typically address concerns here directly regarding your account. To your point, yes we do wait to respond here until after we've provided the specifics of the resolution directly to you via email as they often contain information specific to your account that is not appropriate to post publicly. 

    I'm sorry if that practice comes across as deceptive but I can assure you it's meant to ensure we've fully resolved the issue before addressing it here as well. I have followed up with our team and they have issued the 30 day credit you originally requested. As the issue took 14 days and engineering intervention to resolve, we believe a 30 day credit is a reasonable amount to compensate for the time lost. 

    I also wanted to address your concern of lying directly. Our support team provided you with accurate information as it relates to what we are capable of handling without an engineering intervention which we typically try to avoid for the reasons you've listed above (ie. longer solution times). Unfortunately, if you are requesting an intervention from an engineering team that naturally will require a longer solution time, the alternative being we would be unable to resolve your request. I know that put us both in a difficult situation but it is my hope that our team's most recent response is appropriate given the frustrations you've encountered. 

    I am sorry for the frustration this has caused you and for giving the impression that we would not like to offer lower pricing to customers when prices have changed. That is certainly not the case and we appreciate your patience as we involved the engineering team to accomplish what you were hoping for. 

    If there is anything else we can do to address your concerns we'd be happy to do so in your open ticket with the team. 

     

    Warm regards, 

    Beka

    Customer Answer

    Date: 07/17/2025

     
    Better Business Bureau:

    What I mean by "taking several weeks to reach resolution" does not mean it took 2 weeks of engineering time. I mean it took nearly the full time period just to convince this company to fix the problem at all. Your customer service is lacking, the only person who even made an attempt was the final manager that I spoke to in the support tickets. And yes, claiming that a new device would resolve the issue was lying as it did not actually fix anything. If they called in an engineer to make a lie into the truth, then they could have done it without forcing the purchase of a new device.

    I am only marking this as resolved because the support staff actually resolved it, their response is combative and not helpful. 

    In the support ticket they granted me $150 in credit, I find that satisfactory for the troubles and being forced to purchase a new phone. If those credits somehow go missing, you're a hoser.

    Sincerely,

    ******* ******

  • Initial Complaint

    Date:06/28/2025

    Type:Order Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I purchased a lead through **** leads. **** fail to verify their leads and I paid for a lead that was a scam. The lead party was supposed to hire my company for a project so documents where sent for verification of my business. Upon waiting documents signing the paid lead suggested payment services to obtain their legal documents for there suretybond. I declined but unfortunately the lead party has my company information.

    Business Response

    Date: 06/30/2025

    Hi there,

    I hope you're doing well today. Thank you for providing those screenshots. It looks like there was a small mix-up this BBB page is for Bark Technologies (*******), a parental controls company. Based on your description and the mention of buying leads, it seems your concern is actually related to a different company, ********. Totally understandable how that could be confusing!

    Just to be sure, I checked our system and can confirm theres no account under your email address at *******. Since this appears to have been submitted to the wrong business, we recommend marking this case as resolved and reaching out to ******** through their BBB listing or support channels.

    All the best,
    ***** from Bark Support
  • Initial Complaint

    Date:06/25/2025

    Type:Service or Repair Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

    Sincerely,

    ***** ********

    Business Response

    Date: 06/26/2025

    Hi *****, 

     

    Thank you for flagging this for us and apologies for your experience. We have refunded the charge and followed up directly in your open email thread with the team. Please don't hesitate to let us know if there is anything else we can do for you. 

     

    Warm regards, 

    Beka

     

  • Initial Complaint

    Date:06/17/2025

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
     
    Complaint: 23478850

    I am rejecting this response because: it is simply not okay how I was treated, first why do you guys act like your number is a means of national security? It took multi just to get your number , then really stopping apps from working but not calls and text? Like no be serious you guys do that because you know that kids loves apps. Then okay I paid the bill late so it should be adjusted to fit where I still get a month before paying again. Not I pay a bill then the phone is not working again two weeks later. thats bs. Then you guys was not concerned when I called you are tried to help me. It was not until I canceled my service and reached out via bbb that now it is a concern to help me. I will never use these services again on my life and I will make sure anyone I know or my social media following does not as well. 

    Sincerely,

    Dlaysha Session

    Business Response

    Date: 06/18/2025

    Good afternoon, 

     

    I hope you are doing well today. I am sorry to hear about your experience. We would be happy to continue to assist you in the open tickets you have with our team. It does appear you have been responded to throughout the day today so if you wouldn't mind double checking your spam folder to ensure you are receiving our replies, that would be greatly appreciated. 

     

    The Bark Phone is designed as are other phone lines in that it will lose functionality if the account is a state of non-payment. I apologize if that was unexpected for you. We'd be happy to discuss your options moving forward, potentially including moving your payment date to a day that works best for you. 

    We look forward to resolving this for you quickly in your open ticket. 

     

    Warm regards, 

    Beka

     

  • Initial Complaint

    Date:06/11/2025

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I have been a loyal bark phone customer for 2 years for my teens cell phone. I have gone through 3 of their phones now. Back in november after about a year with my sons phone went black. I sent it back for a replacement phone. They claim they never got it or it "might" have been damaged by him so they charged me $200. I decided to let it go, I was happy with the service and I would have paid that for a new phone anyway.Until it happened again. On May 11 my sons phone went black again, wouldn't turn on, wouldn't charge, but would still ring and make noise. I once again sent it in to be replaced under warranty, this time less than 6 months in. This morning I woke up to a $240 charge. When I called again they said that either it was damaged by my son or they didn't receive it. They gave me the label, they told me where to drop it off to be returned. There is no way they didn't receive it. They are now making me play the email game between them and their "logistics department" after I spoke to them on the phone for 30 minutes with no resolution. My son had a case on that phone as well as a screen protector and it was not damaged in anyway shape or form. When I look at how much that same phone costs online it is up to $100 cheaper than they charged me for a 6 month old phone. I'm on the verge of canceling the service all together and switching to one of the other parental phone companies. I'm just afraid that when I send his phone in for the 3rd time they will charge me once again.

    Business Response

    Date: 06/13/2025

    Good afternoon, 

     

    I've attempted to reach you via phone and email to resolve the issue. From what you've explained it sounds like perhaps the return shipping label we provided was not utilized or it may have been returned to the wrong provider (ie. *** instead of Fedex). 

    I am unable to discuss additional details here publicly but would be happy to get this resolved if you could reply to our pending email I'd be happy to hop in and get you situated. 

    Warm regards, 

    Beka

     

  • Initial Complaint

    Date:06/07/2025

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I cancelled my subscription with Bark a while ago. The subscription expired in April. However, my credit card was charged after having canceled the subscription. Id like my to money refunded as soon as possible.

    Business Response

    Date: 06/11/2025

    Good afternoon, 

    I hope you are doing well. It looks as though you do have an active subscription with Bark. We would be more than happy to cancel and refund if you could officially request that adjustment from our billing department at **********************. 

     

    Warm regards, 

    Beka

     

  • Initial Complaint

    Date:06/04/2025

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    We bought back phones for our tween to keep them safe. Both kids receive non stop scam texts and calls that shouldn't be going through. We have them fully locked down. They have to ask permission and we have to literally use the app to approve. We it also seems to be allowing unknown callers to call my kids. This should not be happening on a phone meant to prevent exactly this

    Business Response

    Date: 06/06/2025

    Good morning, 

    I hope you are doing well today. I'm sorry to hear about your experience and our team would certainly be happy to walk you through a solution. I was unable to find a current conversation regarding your Bark Phones but was able to find your account based on some old communications from the beginning of 2024. It sounds like your phones may be in need of an update as that would likely be the cause of some features not working as expected. 

    We would be happy to review if you could submit a ticket via ************* I was not able to find any active accounts with your email address listed here to provide more specific guidance but we certainly would be happy to help. 

     

    Warm regards, 

    Beka

     

  • Initial Complaint

    Date:05/30/2025

    Type:Service or Repair Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    We purchased the service after confirming that it works for both android and iOS. We had it installed on our child's android and could not get it installed on the other child's iOS. The service never fully did everything we paid for or advertised when sold to us and only worked minimally and briefly for one device. We haven't been able to use the service and asked to cancel and refund after reaching out to help troubleshoot. After the first troubleshoot the android device no longer worked with the service so we didnt even have the minimal brief service we original had. After spending several hours with every troubleshoot available we determined it does not work and is not worth the time and effort when it was sold as being easy to use. We were pushed around until "it's too late to refund" so their constant troubleshooting seems like a scam to drag it out longer to prevent refunding.

    Business Response

    Date: 06/02/2025

    Good morning, 

    I hope you are doing well. It is incredibly frustrating when a product doesn't work in the way you expect and we certainly would love the opportunity to work with you to get Bark set up both for Android and for iOS via a support call. Our team is ready and happy to help. 

    At this time I am not able to offer a refund because your subscription was purchased back in October of 2024 and used throughout that time up until your first cancelation request on May 27th. We would be happy to offer you free months of service and a support call at no cost to get you set up and get the value out of the software that you purchased. 

    If you are interested in a solution to the set up and free months of service please reach out to us directly via the ticket you have open with our support team. 

     

    Warm regards, 
    Beka

     

  • Initial Complaint

    Date:05/06/2025

    Type:Service or Repair Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

    Sincerely,

    **** ******

    Business Response

    Date: 05/07/2025

    Hi ****,

    I hope you're doing well today. I'm sorry to hear about the unexpected charge after returning your Bark Phone under warranty. In the email that includes the return label, we ask customers to write warranty claim at the bottom of the label, but we completely understand how that step could be missed. We're currently looking into ways to automate that process so the responsibility doesn't fall on you.

    I see that by the time I got to your message, one of our billing team members had already issued a refund for the charge. Depending on your financial institution, it may take 5-10 business days for the funds to appear on your original form of payment.

    If there's more we can do to help, don't hesitate to hit 'reply' on that same email thread, and we'll pick up where we left off.

    All the best,

    ***** ******

  • Initial Complaint

    Date:04/22/2025

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    **** product, no customer support. I ordered 2 watches with service and can not get them to setup. I have tried all the steps, videos, resets, and any things else you can think of to get them to work but no luck. I have tried multiple times on different days and nothing. When I scan the qr code it says there is any error....this has been happening for 2 days. Also the fact that I can't speak directly to a person and have to go through AI chats and emails is ridiculous. This was advertised to be easy and has been nothing but a headache. I feel robbed and scammed. I want a refund for the service I signed up for and would like to send your watches back for a refund of those as well. VERY UNSATISFIED CUSTOMER

    Business Response

    Date: 04/25/2025

    Hi *****,
     
    My name is *****, and I'm a manager here at Bark Support. I hope you're doing well today.
     
    Ive reviewed your recent interactions with our team, including the AI assistant, and Im truly sorry for the frustration you experienced -- both with the Bark Watch and the support that followed. Your feedback helped surface a few areas where we fell short, and Ive already taken steps to address them.
     
    For example, when you reached out via chat, our AI assistant shouldve connected you with a human support agent right away instead of creating an email ticket. On top of that, our email team shouldve guided you back into live chat for faster help. Ive flagged these issues so we can improve the experience for everyone moving forward.
     
    Regarding the 2 watches themselves, you ran into an issue that we're currently investigating with a small number of customers. Were very sorry that this was your first impression of the Bark Watch.
     
    I also want to confirm that refunds for all your charges have been processed. Please note, it may take 5-10 business days for the funds to show up on your original payment method, depending on your bank.
     
    I know that you're returning the 2 watches, but if you ever decide to give Bark another try, wed love the chance to support you again. In the meantime, I hope you have a great rest of your weekend.
     
    All the best,

    Paola

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