Business ProfileforUnited Freedom Benefits

BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business.

In BBB's general review of United Freedom Benefits post card, we found the following issue.

BBB respectfully requested written documentation or additional information for the following advertised claims: Firm advertises Thousands of Seniors Nationwide are applying for the New State Regulated Life Insurance Program.

BBB's requests are based on these specific codes:

Basic Principles of the Code: Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request.

29. Subjective Puffery Claims

29.1 Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation.

29.2 Puffery may include statements such as "best food in the world" and "we try harder" as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.


United Freedom Benefits did not respond to BBB.