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Important information

• Advertising Review:

  BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business.
  In BBB's general review of an ad on television which states “ best prices”.   The advertisement aired on Saturday, February 11, 2023 on CNN @ 8:26pm.
  BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at:

  
  https://www.bbb.org/code-of-advertising

  BBB's requests are based on these specific codes:

  The complete BBB Code of Advertising may be viewed online at https://www.bbb.org/code-of-advertising. For reference to the standards in question, please see the specific guidelines below:

  1.0: Basic Principles of the Code

  1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

  1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.

  1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.

  1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

  We contacted the firm regarding the specific advertising below.

  27. Superiority Claims-Comparatives-Disparagement

  27.1 Advertisers must not deceptively or falsely disparage a competitor or competing products or services in their advertising. Truthful comparisons using factual information may help consumers make informed buying decisions, provided:

  27.1.1 All representations are consistent with the general rules and prohibitions against false and deceptive advertising;

  27.1.2 All comparisons that claim or imply, unqualifiedly, superiority to competitive products or services are not based on a selected or limited list of characteristics in which the advertiser excels while ignoring those in which the competitor excels;

  27.1.3 The advertisement clearly and conspicuously discloses any material or significant limitations of the comparison; and

  27.1.4 The advertiser can substantiate all claims made.