About
Important information
- Advertising Review:
In December 2022, BBB contacted the business regarding the following advertising claims:
"Low Price Guarantee At our furniture store, we take pride in our unbeatable low price guarantee. With a dedicated team monitoring the market, we ensure that our prices remain competitive and provide the best value possible. If you find the same product at a lower price elsewhere, we will match or beat it. We believe that everyone deserves access to affordable, well-crafted furniture without compromising on quality or style. Shop with confidence, knowing that you can furnish your home within your budget while still getting the best deal available. Create your dream home without breaking the bank by choosing our furniture store and taking advantage of our low price guarantee."
To date the business did not provide the terms and conditions that must be met in order for price matching to occur.
BBB Code of Advertising indicates:
12. Lowest Prices, Underselling Claims
Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices
fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute
knowledge of the truth of unqualified underselling/lowest price claims.
12.1 Advertisers must have proper substantiation for all claims prior to dissemination.
12.2 Unqualified underselling claims must be avoided.
12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to
any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or
beat a lower price. In such circumstances, the advertiser must comply with Section 13.
13. Price Equaling, Meeting Competitors’ Prices
13.1 Advertisements which set out company policy of matching or bettering competitors' prices
may be used, provided that:
13.1.1 The offer is made in good faith;
13.1.2 The offer clearly and conspicuously discloses fully any material and significant
conditions which apply including, if applicable, what evidence a consumer must present
to take advantage of the offer; and
13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer.
13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an
implicit obligation to adjust prices generally for specific products or services. This may be the case
where the advertiser's price for a product or service is not as low as or lower than a competitor's
price.
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