Motorcycle Dealers
New England Cycle CenterAbout
This business has 1 alert
Important information
- Advertising Review:In April 2023, BBB contacted New England Cycle Center regarding claims in its advertising.
Its website and online advertising include the following claims:
"The northeast's largest volume powersports dealer since 1985."
"We have more lenders on file than anyone in New England and can finance local residents as well as customers from out of town."
"New England Cycle Center is the northeast's largest dealer of Suzuki, Yamaha and Victory motorcycles."
According to the BBB Code of Advertising, the primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. The business did not provide the requested substantiation for these claims.
Its advertising also includes claims related to pricing and service, including:
"At New England Cycle Center we are known as having the best price and service on new and used motorcycles, ATV and PWC/jet ski's in New England..."
"We simply sell Kawasaki Motorcycles and Powersports, Yamaha Motorcycles and Powersports as well as Sea-Doo & Kawasaki Watercraft at the best possible prices and give you the best deal."
"At New England Cycle Center we are known as having the best deals and service on new and used motorcycles..."
Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims. The business did not provide substantiation for these pricing and service claims.
Its website states "There's a reason we have been and continue to be number one!" Because statements such as this can be proved or disproved, they require substantiation. The business did not provide substantiation or modify the claim.
About This Business
Business Details
- Local BBB:
- BBB Serving Connecticut
- BBB File Opened:
- 2/16/1994
- Business Started:
- 1/1/1976
- Business Incorporated:
- 3/26/1986
- Type of Entity:
- Corporation
- Alternate Names:
- Glastonbury Cycle Center Inc
- Business Management:
- Mr. Jim Tabor, General Manager
Additional Contact Information
- Customer Contacts
- Mr. Jim Tabor, General Manager
- Fax numbers
- Primary Fax: (860) 527-4447
- Additional Email Addresses
- Primary: Email this Business
Licensing information
This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
Additional Information
- Business Categories
- Motorcycle Dealers, RV Dealers, Boat Dealers, ATVs, Boat Supplies
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