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Important information

• Advertising Review:

  On June 30, 2026, Better Business Bureau contacted The Sharpest Rides Inc. regarding advertising appearing on its website and requested that the business substantiate, clarify, or revise several representations.

  
  

  BBB’s review identified concerns that included comparative and objective superiority claims such as “Denver’s Best Deals,” “Best Price for Your Car,” “top value,” “one of the largest independent buyers in the state,” and “award-winning financing”; a “FREE in State Shipping” claim without clearly displayed material terms, eligibility requirements, or limitations; vehicle prices displayed without the $499 D&H fee shown on corresponding vehicle-detail pages; and warranty advertising that did not clearly direct consumers to complete warranty terms, exclusions, and limitations before purchase.

  
  

  BBB also identified concerns regarding financing representations, conflicting inventory-size claims, an “UNDER $15K” webpage that displayed some vehicles priced above $15,000 in a rotating banner, an “award-winning service and customer satisfaction” representation, a promotional giveaway without visible rules or eligibility information on the reviewed page, and inconsistent business-address information appearing on the website.

  
  

  BBB advised The Sharpest Rides Inc. that these representations may be subject to provisions of the BBB Code of Advertising concerning truthfulness and substantiation, misleading implications and material omissions, comparative and lowest-price claims, credit advertising, “free” offers, warranties or guarantees, objective superlative claims, and contests and promotional offers.

  
  

  On August 27, 2026, BBB met with The Sharpest Rides Inc.'s General Manager, Darryl Morgan, to discuss the advertising concerns. As of September 30, 2026, The Sharpest Rides Inc. has not provided BBB with information demonstrating that the identified claims were substantiated, modified, or discontinued.

• Investigations:

  In June 2026, Better Business Bureau investigated The Sharpest Rides Inc.’s business practices after identifying a pattern of consumer complaints and concerns with advertising on The Sharpest Rides Inc.'s website. BBB's review of complaints filed during the previous three years identified recurring allegations involving vehicles experiencing significant mechanical problems shortly after purchase, including engine, transmission, emissions, and other mechanical failures. Consumers also alleged lengthy or incomplete repairs, difficulties obtaining updates or assistance after the sale, warranty and service-contract disputes, and misrepresentations concerning vehicle condition, history, inspections, or disclosures. Some consumers alleged vehicle diagnostic codes had been cleared prior to sale. BBB also reviewed The Sharpest Rides Inc.'s website https://www.sharpestrides.com/ and identified advertising concerns involving unsubstantiated comparative or superiority claims, including "Best Price," "top value," and "award winning" representations; a FREE in State Shipping" claim without clearly displayed material terms, eligibility requirements, or limitations; advertised vehicle prices that did not include a $499 D&H fee disclosed on corresponding vehicle-detail pages; warranty advertising that did not clearly direct consumers to complete terms and limitations; and financing representations that lacked adequate substantiation or qualification. BBB's review also identified conflicting inventory representations and other website content that could create a misleading impression regarding vehicle pricing, promotions, or available inventory. On June 30, 2026, BBB contacted The Sharpest Rides Inc. regarding the complaint pattern and advertising concerns. On August 27, 2026, BBB met with The Sharpest Rides Inc.'s General Manager, Darryl Morgan, to discuss the concerns and recommended changes to The Sharpest Rides Inc.'s complaint-handling, repair, disclosure, warranty, and advertising practices. As of September 30, 2026, The Sharpest Rides Inc. has not provided BBB with information regarding changes made to its practices in response to the concerns identified by BBB. BBB also reviewed The Sharpest Rides Inc.'s website again on September 30, 2026, and did not observe changes that appeared to address the advertising concerns previously raised with The Sharpest Rides Inc.