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Important information

• Government Actions:

  Government Action: BBB reports on known government actions involving business’ marketplace conduct:

  (MER-L-002088-22)
  

  On December 6, 2022, JUUL Labs entered into consent agreement (MER-L-002088-22) brought against the company by the Attorney General of New Jersey and 33 other states.

  
  

   

  
  

  The consent order stems from allegations that the company’s marketing and sales practices were aimed directly at children by engaging in advertising campaigns that appealed to youth, marketed younger users on social media, sold flavored products known to appeal to younger users, and relied on an age verification technique that was known to be ineffective.

  
  

   

  
  

  In addition to JUUL Labs paying over $434.5 million to resolve the matter, the company has also agreed to refrain from the following:

  
  

  
  
  • Youth marketing
  
  
  • Funding education programs
  
  
  • Depicting persons under age 35 in any marketing
  
  
  • Use of cartoons
  
  
  • Paid product placement
  
  
  • Sale of brand name merchandise
  
  
  • Sale of flavors not approved by FDA
  
  
  • Allowing access to websites without age verification on landing page
  
  
  • Representations about nicotine not approved by FDA
  
  
  • Misleading representations about nicotine content
  
  
  • Sponsorships/naming rights
  
  
  • Advertising in outlets unless 85 percent audience is adult
  
  
  • Advertising on billboards near schools or playgrounds
  
  
  • Public transportation advertising
  
  
  • Social media advertising (other than testimonials by individuals over the age of 35, with no health claims)
  
  
  • Use of paid influencers
  
  
  • Direct-to-consumer ads unless age-verified, and
  
  
  • Free samples.
  
  

  
  

   

  
  

  The following jurisdictions are included in this settlement: Alabama, Arkansas, Connecticut, Delaware, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Maryland, Mississippi, Missouri, Montana, North Dakota, Nebraska, New Hampshire, Nevada, Ohio, Oklahoma, Oregon, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, Wyoming.

• Pending Government Action:

  Government Action: BBB reports on known government actions involving business’ marketplace conduct:

  Minnesota Attorney General's Office v. JUUL Labs
  

  On
  December 4, 2019, the Minnesota Attorney General’s Office filed a complaint
  against JUUL Labs, Inc., Case #: 27-CV-19-19888. The complaint alleges that
  JUUL violated multiple state consumer protection laws, breached its duty of
  reasonable care and created a public nuisance.

  
  

  The
  complaint also alleges that JUUL was negligent in its duty to correctly verify
  its customers’ ages, as required by Minnesota Law, and turned a blind eye to
  the fact that its controls were not working and underage Minnesotans were
  purchasing JUUL products.

  
  

  The
  case is currently pending.

  Click here for details