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Business Profile

Social Media Marketing

Path Social

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Social Media Marketing.

Complaints

Customer Complaints Summary

  • 148 total complaints in the last 3 years.
  • 45 complaints closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

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Complaint status

Complaint type

  • Initial Complaint

    Date:05/12/2025

    Type:Service or Repair Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    First and foremost, I have repeatedly asked this business to deactivate the service for my Instagram account. I'm unhappy with the results. I've made sure that automatic renewal will not happen. I've given up hopes of receiving any refund--I just want the service deactivated (so that it stops affecting my account). Second and just as an FYI - I think the mobile advertising is deceptive. I never intended to purchase an annual subscription. The price was listed as monthly but was apparently a 12-month commitment and I missed the fine print. I don't think this is a very fair practice.But the only thing I care about now is getting the service deactivated (not just canceled when my subscription term runs out, deactivated).
  • Initial Complaint

    Date:05/05/2025

    Type:Product Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I hired this company to help me with my advertising on my social media, the first year I was satisfied with the services but after three months what they promised me was not carried out and I decided to cancel the services, for some reason the information was renewed this year April 2025. I am trying to call the phone number they have on their website and it does not work, the service is only by email, and whenever I send them an email explaining that I do not want to renew the advertising services they only send me the same information that the subscription is canceled but they still processed my payment with my credit card, I need them to cancel my services and refund me that amount of $ 350 dollars
  • Initial Complaint

    Date:05/04/2025

    Type:Product Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I signed up for a service with Path Social on March 25, 2025, with the intention of growing my Instagram account organically. The service cost $350, and the transaction was processed on March 27.Immediately after setting up my account, I began receiving a flood of fake Instagram followers clearly bot or inactive accounts, which goes directly against what is advertised on the front page of Path Socials website: Real, Organic Instagram Followers. No bots. No fake users. Build your community with AI targeted IG follower growth.I reached out the same day (March 27) to my assigned account manager, **** *******, to express my concerns. He assured me that the algorithm may need time to adjust and offered to monitor the account more closely. I agreed to wait one week as a courtesy, even though I remained concerned.On March 28, I clearly communicated that if results did not improve within a week, I would be requesting a refund. I was not informed of any 7-day refund policy at the time.Unfortunately, I experienced a staffing issue in my business and was unable to follow up until two weeks later. When I did, I found that the problem had only worsened. By then, hundreds of fake profiles had been added to my account, severely impacting the credibility and integrity of my Instagram presence the opposite of what Path Social claimed to deliver.I have continued to communicate with ***** but Ive received promises and unhelpful responses. Nearly three weeks after my initial contact, there has been zero improvement and no meaningful resolution. **** never reached out to me himself to inform me of a progress or show concern. This service was marketed as a business growth tool, but instead, it has caused damage to my brands reputation. I am requesting a full refund of $350 to the original form of payment due to false advertising, failure to deliver promised results, and the harm caused to my business.Thank you for your time and attention to this matter.
  • Initial Complaint

    Date:04/22/2025

    Type:Product Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I hired the company Path Social a year ago, in April 2024 to increase my viewership/sales for my business. About 2-3 weeks later I realized it was not what it was advertised and I was not at all happy with their practices, results and false information. So I asked to cancel. A few months later I realized they didn't cancel my account so reached out again (August of 2024) to cancel, they use fake followers and it's honestly done a LOT more damage then good for my social media and online presence, I've had to work hard to daily remove and block these fake followers and scam artists that they employ to "get the job done". So, I asked again to cancel. They instructed me to cancel on the website and I followed the instructions TO THE LETTER. But, instead of cancelling my account they simply paused it for 3 months!!! So unknown to me I got a "Renewal" Charge on my credit card last week for $509.20! (April 2025). I was SO upset and forwarded all emails to them showing that I asked to cancel several times and they did NOTHING! they did not call me , they emailed me that it was MY fault for not cancelling properly which was absolutely not true at all!! I did everything I was supposed to. So I tried again, and this time I noticed that even after confirming cancellation and saving this cancellation, doing everything as instructed, it would not cancel, so after checking into it, they don't actually cancel until you fill out the survey of WHY you want to cancel!! This is a super shady company, who advertises a "fake" phone number on their website and has the worst possible customer service. They're obviously out to scam people of their money and provide nothing for it. STAY FAR AWAY from this company, PATH SOCIAL! It's the worst experience with a company I've ever had. I am seeking a full refund from them for this charge last week that should have never happened! If you can help in any way I would really appreciate it. Thanks
  • Initial Complaint

    Date:04/21/2025

    Type:Product Issues
    Status:
    UnansweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    On October 5th 2024 I subscribed to Path Social following an ad on Instagram announcing MONTHLY fees. I then got charged a whole year ****** euros. I immediately sent a mail requesting a refund and cancellation, to which they answered that I should do it via website. I tried but the website gave an error message. I kept emailing Path and just kept getting same ia answer saying we will look into it kind if message. Then finally they refused the refund stating their policy allows only for 7 days after the purchase. I complained again and again but kept getting an AI message repeating the same. In the end I couldnt do nothing about it. Path claims that they grow your number of Instagram followers organically. I realized my followers was growing but all were fake or private accounts, which in reality then actually ***** my account and reputation instrad of enhancing it. I kept asking Path to change whatever system they weee using, and always got an (immediate) AI answer kind of we will review your case and so. Then recently, on April 18th 2025 as an answer from the same issue I was suggested I update my payment method to update the system, with the statement that I would not be charged any extra cost. I updated it and immediately got a new charge of ***** e. I immediately again contacted Path and got a fast answer saying they would contact the billing department. Receiving no answer after this I wrote to them again on the 21st of April. To my disbelief they answered again that a refund was not due as 7 days had passed. Which they hadnt anyway. I keep writing and writing to **** *******, the theoretical contact, and keep getting the same automatic reply in the same terms within minutes of sending the mail. So all in all I claim ****** euros refund and they stopping any further actions with my account, as it has and is only harming my business to extreme degrees.
  • Initial Complaint

    Date:02/19/2025

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    We purchased this platform for Instagram followers primarily then we noticed it has a social media portal to post on multiple at once. I bought in levels, started at 1 then finally got to the highest level, spending nearly ****** They did NOT give us the ********* followers a month they said they would. Their social media posting platform was worthless after attempting to post for 6 weeks. Not acceptable. The higher level customer service was just cut and paste and were clearly not from ******* because of their grammar.They offered us 125 credit for NEXT year. We paid for year. We don't want to use them again. Why would we accept that. If they had offered a refund of 1/2 and left the account to get us followers we would have accepted but they did not and wasted so much of our time. Now we want a full refund.We would like to be fully refunded. Or an amicable restitution.

    Business Response

    Date: 02/20/2025

    Hi ********, 

    Thank you for providing your feedback and for the opportunity to address your concerns.

    We regret that your experience has not met your expectations. Please note that your account remains active, and the follower growth you experience is influenced by various factorsincluding your niche, content quality, and changes in the Instagram algorithm. Our service is designed to promote organic growth, and while we strive to achieve the promised results, outcomes can vary over time.

    Regarding your refund request, our refund policy, as stated during the sign-up process, allows for cancellations and refunds within the first 7 days of registration. Since your refund request falls outside this period, we are unable to offer a full refund. We did offer a credit as a gesture of goodwill, but we understand this does not meet your expectations.

    We value your feedback and are continuously working to improve our services. We hope that you will consider the potential for future growth with your active account. Should you have any further questions or wish to discuss alternative resolutions, please do not hesitate to reach out.

    Best Regards,
    Path Social Team
  • Initial Complaint

    Date:02/07/2025

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Path Social auto renewed my account today. I believed I had canceled but for some reason it had not worked. I canceled immediately and talked to an agent. The agent first tried to offer me credit to stay or a downgrade. I asked for a refund but he said it was outside the 7 day window of the registration. It was $350 for the year. He would not refund me. In addition to this poor customer service I believe they use bots or Blackhat tactics to grow Instagram accounts as the quality of viewers is very low with basically zero engagement.

    Business Response

    Date: 02/09/2025

    Hi *******, 

    Thank you for reaching out. We understand your concerns and appreciate the opportunity to clarify our refund policy and renewal process.

    Our system processes renewals automatically based on the subscription cycle. In this case, your account was charged on February 7, 2025, at 12:14 PM PST, while your cancellation request was received at February 7, 2025 1:54 PM PSTafter the charge had already been processed. Since the cancellation was made post-renewal, the charge remains valid per our policy. However, if a subscription is canceled before the renewal date, no further charges will be applied.

    As a reminder, all subscriptions renew automatically unless canceled in advance. To prevent unwanted charges, we encourage customers to manage their subscriptions ahead of time. You can find more details about our refund policy here: ************************************************

    If you have any further questions, please let us know.

    Best regards,
    Path Social Team
  • Initial Complaint

    Date:01/31/2025

    Type:Product Issues
    Status:
    ResolvedMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    This company offers spam and fake followers for social media platforms, and they will relentlessly take your money. Despite numerous cancellations and email acknowledgments, they will continue to ignore your concerns and respond with upselling attempts.Their emails are filled with nonsensical "word salads" that disregard your concerns about spamming and fraudulent accounts on your ********************** media platforms.I've reached out to them via email for months, but not a single message was acknowledged. Meanwhile, they continue to charge my company card without ********* date, I've lost $1,724 to their fraudulent activities. I'm speaking out to warn others: stay safe and avoid Pathsocial at all costs.

    Business Response

    Date: 02/03/2025

    Hi ****, 

    Thank you for reaching out to us. We genuinely value your feedback and appreciate the opportunity to address your concerns.

    Upon investigation, we found no record of a cancellation being made on the account before the renewal of your subscription. As a result, the account remained active, and the renewal was processed as per the terms of the subscription. If a cancellation had been processed before the renewal, we assure you that the subscription would not have been auto-renewed.

    We understand your frustration and sincerely apologize for any inconvenience this has caused. As a gesture of goodwill, the refund for your recent renewal has been processed. This includes the Expert Annual plan ($718) and the ** Likes Annual subscription ($144).

    We take customer feedback seriously and are committed to providing the best service possible. Please know that we are here to assist you, and we are continually working to ensure a better experience moving forward.

    Should you have any further questions or concerns, please do not hesitate to reach out to us directly. Your satisfaction is our priority, and we are dedicated to resolving this matter for you.

    Thank you again for bringing this to our attention.

    Best regards,

    Path Social Team

    Customer Answer

    Date: 02/03/2025

     
    Better Business Bureau:

    I have reviewed the response made by the business in reference to complaint ID ********, and find that this resolution is satisfactory to me.

    Sincerely,

    **** *****
  • Initial Complaint

    Date:12/24/2024

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    We signed up with Path Social to grow our business's (The Extra) social media presence. Path Social promised several thousand followers within a couple months. We probably got a few hundred, all bot accounts, and now that we are trying to cancel the account we keep getting a very general the site is undergoing maintenance response. They are refusing the cancel the account in order to continue charging us.

    Business Response

    Date: 01/07/2025

    Hi Kendyll,

    Thank you for reaching out to us.

    We understand your concern with PathSocial and we are here to assist you. We tried to look into your account, however, we are unable to find any details or account attached to this email address. If you used a different email address signing up, please let us know and we will check on this accordingly as soon as we hear back from you. 

    We look forward to your response.

    Regards,

    PathSocial Team

  • Initial Complaint

    Date:12/21/2024

    Type:Product Issues
    Status:
    AnsweredMore info

    Complaint statuses

    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I subscribed to Path Social, 1 year instagram Elite Annual plan (******) on December 7th and cancelled my subscription same day after reading articles about the fact that their followers are not at all organic but bots that could cause instagram to ban me, and are clearly not delivering what they promise. The cancellation was performed same day, well within the 7 days that allow for a full refund per their terms and conditions. I have requested my refund multiple times and they keep telling me that they are having a system issue for the past 2 weeks. Note that they use the tactic of making you subscribe quickly because they have a flash sale that will expire in a very short period of time (within 6 hours), but the flash sale restarts over and over.

    Business Response

    Date: 01/07/2025

    Hi ****-********, 

    Thank you for reaching out to us. 

    We understand your concern about your refund and we are committed in providing you the best service that you deserve. I have reached out to our team about this and we will get back you with an update as soon as possible. 

    We appreciate your patience and understanding on this.

    Regards,

    PathSocial Team

    Customer Answer

    Date: 01/07/2025

     
    Complaint: 22717731

    I am rejecting this response because: they have been saying the same thing for the past 4 weeks and to date, there have been no resolution. I have filed a dispute with my credit card company who is now handling this matter. 

    Sincerely,

    ****-******** *****

    Business Response

    Date: 01/20/2025

    Hi 

    Hi ****-********, 

    We sincerely apologize for any inconvenience youve experienced and appreciate your understanding as we work to clarify this situation.

    Wed like to explain that while Path Social provides the service, Paddle served as our authorized billing partner, managing all payment-related transactions on our behalf. As such, Paddle holds the detailed transactional records for these payments. Unfortunately, we do not have access to specific financial details, which is why we kindly recommend reaching out to Paddle directly for further assistance.

    You can contact them at ***************** for any billing-related concerns, and we are confident that they will be able to address your issue promptly.

    Thank you for your patience and understanding, and please dont hesitate to let us know if theres anything else we can do to support you.

    Best, 
    Path Social Team

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