We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.

Manage Cookies
Resources for Businesses My BBB
Share
Business Profile

Online Retailer

Wild Earth, Inc

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Online Retailer.

Complaints

Customer Complaints Summary

  • 6 total complaints in the last 3 years.
  • 1 complaint closed in the last 12 months.

If you've experienced an issue

Submit a Complaint

The complaint text that is displayed might not represent all complaints filed with BBB. Some consumers may elect to not publish the details of their complaints, some complaints may not meet BBB's standards for publication, or BBB may display a portion of complaints when a high volume is received for a particular business.

Sort by

Complaint status

Complaint type

  • Initial Complaint

    Date:06/23/2025

    Type:Sales and Advertising Issues
    Status:
    Unanswered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    I am filing a complaint regarding Wild Earths Unicorn *** vegan cat food, which is marketed as safe and nutritionally complete for obligate carnivores. This is a biologically and biochemically false claim.Cats are obligate carnivores who require meat-based nutrients like taurine, arachidonic acid, preformed vitamin A, ******, and vitamin D3. Wild Earth claims to provide these in bioavailable supplemented forms, but science and veterinary literature consistently show that cats lack the enzymes to safely or efficiently metabolize synthetic or plant-derived versions of these nutrients. Long-term feeding of vegan diets can cause irreversible harm, including blindness, heart failure, liver damage, and death.The company claims their formulation was developed by veterinarians and nutritionists, yet they are promoting a product that defies basic metabolic facts. This is misleading advertising and potentially dangerous to animal welfare. They have no legitimate scientific backing to claim their product is crafted to meet the needs of obligate carnivores, yet they continue to push this narrative for profit.I believe this is an example of unethical and misleading marketing that puts animals at risk and manipulates well-meaning consumers who want to do the right thing.

  • Initial Complaint

    Date:02/10/2024

    Type:Service or Repair Issues
    Status:
    Unanswered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    WILD EARTH ordered several thousand bags from my company and now refuses to pay for them. Bags were produced to spec and delivered in a timely manner. Everyone involved in the launch of Wild Earths new product have left or been terminated and now the company refuses to pay for the product they ordered. Other businesses need to know not to trust these people.

  • Initial Complaint

    Date:01/03/2024

    Type:Service or Repair Issues
    Status:
    Unanswered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Nov 2023 I received a package that I canceled of dog food weeks before it arrived. I spoke with a young lady ** customer service. When I received the package I called wild earth and asked why did I receive a package I canceled. I spoke with ********* on the chat explained situation. He basically didnt want to hear what I have to say. I asked for a return label. He said I would have to pay for it and I said I will not pay for it because I never order to talk food in the first place I canceled prior to you sending it while my dog can I eat that food shes allergic to it. I sent several emails from November through December 12, 2023 which was never resolved. I was told by ********* that a specialist will be calling me within one to two days. We are now in January. I have heard from no one I called on January 3, ****. Spoke with a male who stated he was a manager by the name of *****, who was absolutely unprofessional and so rude didnt want to hear anything I had to say, and told me it was too late for me to return the dog food and I said how can I be when I called today I received a package, I want a complete refund and a label for free to return the dog food. I have all emails from ********* at anyones request.

  • Initial Complaint

    Date:08/21/2023

    Type:Delivery Issues
    Status:
    Unanswered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
    Even though I announced my cancelation on June 8, 2023 Wild Earth kept on sending me shipping notifications which I canceled by skipping the shipment. The last notification from August 13 was skipped, immediately, but Wild Earth shipped the order without my consent. 4 bags of 18lbs dog food were shipped in a single box and was left outdoors. Crows got into the bags that were flimsily packed. Wild Earth claimed that they were "unable" to arrange for a *** pick up (although they have a *** account), they demanded that I will pack each 18lbs in 4 individual boxes. Apparently It was very hard to print a single shipping label of 72 lbs. I do not wish to be burdened with shipping back an order that i didn't approve. Wild Earth could easily arrange for a pick up and call it a day. Instead they choose to argue in order to defend their own mistake.I expect a full refund whether they choose to pick the bags up or leave them behind.Sincerely ***********************

  • Initial Complaint

    Date:06/02/2023

    Type:Product Issues
    Status:
    Answered
    Resolved:
    The complainant verified the issue was resolved to their satisfaction.
    Unresolved:
    The business responded to the dispute but failed to make a good faith effort to resolve it.
    Answered:
    The business addressed the issues within the complaint, but the consumer either a) did not accept the response, OR b) did not notify BBB as to their satisfaction.
    Unanswered:
    The business failed to respond to the dispute.
    Unpursuable:
    BBB is unable to locate the business.
     
    Complaint: 20137686

    I am rejecting this response because: the company stated plainly during a phone conversation that their web page was poorly designed such that it would be easy to create a recurring order instead of a one time order. Regardless, but in addition the company suggests that I would have intentionally made a one time order when I most certainly would not have. Two reasons - first they discontinued food and the order in question would be new food for my dog. New food is tested by a pet in small amounts to see if it's liked. I would not establish a recurring order when testing food. Second, the order was shipped to an address that I moved from. I would not have set up a recurring order shortly before moving. The company now creates an impossible situation for refund which is that I somehow obtain an order that was shipped to an address at which I no longer live. The company response is not in good faith, and I do not consider this response to be acceptable nor satisfactory. I reject the response. 

    Sincerely,

    ***********************roduct was discontinued. I absolutely made a one time purchase because my dog would need to try the food as an introduction to something new. The order number was ****** and the cost to me was $28.74. On **** I was charged for another small bag of food. I did not make this order, and I did not receive the order, as my address had changed. The order number was ****** and the cost to me was $39.01. This is the amount I am seeking a refund for. I also provided an example of the same instance of being charged for an order I did not make, which was on 11-17-22 when I was charged for a large bag of dog food about two months after I was charged for the same large bag of dog food (9-22-22). I did not make a recurring order for this product either. I said I received that food and stored it because it would get used, but that I found it quite odd that I had received it. To summarize. Wild Earth refused to refund $39.01, and gave me preposterous/impossible conditions to get one.

    Business Response

    Date: 06/13/2023

    There were not any one time orders made In this case. Customer created 3 separate subscriptions under one account. When a subscription is created it automatically sends out orders based on the frequency selected during sign up. Refunds can be issued when a customer returns their order.  We apologize for any frustration, but we are unable to issue a refund if the order being refunded is not returned to us. 

     

Wild Earth, Inc is NOT a BBB Accredited Business.

To become accredited, a business must agree to BBB Standards for Trust and pass BBB's vetting process.

Why choose a BBB Accredited Business?

BBB Business Profiles may not be reproduced for sales or promotional purposes.

BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

BBB Business Profiles generally cover a three-year reporting period, except for customer reviews. Customer reviews posted prior to July 5, 2024, will no longer be published when they reach three years from their submission date. Customer reviews posted on/after July 5, 2024, will be published indefinitely unless otherwise voluntarily retracted by the user who submitted the content, or BBB no longer believes the review is authentic. BBB Business Profiles are subject to change at any time. If you choose to do business with this company, please let them know that you checked their record with BBB.

As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.