Business ProfileforSedona Spas Inc.

On October 6, 2022, BBB requested Sedona Spa Inc. to modify, substantiate, or discontinue claims made on their website (https://sedonaspas.com/) that read, "... the leader in the spa and hot tub business in Phoenix, Arizona...Our warranty and friendly personalized customer service is also the best in the industry..", "Commitment To Excellence..Every Hot Tub purchase comes with peace of mind that we will exceed your expectations each and every time, guaranteed!", “Sedona Spas continues to lead the way in Phoenix, Arizona for quality spas and hot tubs.”, “20 YEAR SHELL WARRANTY”, "..priced well below our competition", “Made in the USA” logo , "ABC 15 Ranked Best Hot Tubs in Phoenix AZ September 9, 2019", “NOBODY… NOBODY BEATS OUR QUALITY AND PRICE!”, and “SEDONA SPAS OFFERS THE BEST WARRANTIES IN THE INDUSTRY".  Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.

BBB's Code of Advertising Section 28 states, superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved. Code of Advertising Section 29 states, subjective Puffery Claims, Expressions of opinion or intangible qualities of a product or service do not need to be substantiated. Such claims include “we try harder” or “best food in the world.” BBB's Code of Advertising Section 20 states, When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request. 20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed. BBB's Code of Advertising Section 37 states, “Made in USA” and similar terms used to describe the origin of a product must be truthful and substantiated. 37.2 An advertiser must not express or imply that a product or product line is exclusively “Made in USA” unless all or virtually all of the product is made in the U.S. All significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no — or negligible — foreign content. 37.3 Advertisers can refer to products that are manufactured with foreign components as “Assembled in USA,” if the product's principal assembly and last substantial transformation was completed in the U.S. 37.4 Qualified “Made in USA” claims, for example, “60% U.S. content,” “Made in U.S. of U.S. and imported parts,” are appropriate for products that are manufactured or have been substantially assembled domestically. However, advertisers must avoid making these claims if a significant amount of assembly or material of the product was not completed in the U.S. Qualified “Made in USA” claims, like unqualified claims, must be truthful and substantiated. Additionally, BBB Code of Advertising Section 12 states, Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims. 12.1 Advertisers must have proper substantiation for all claims prior to dissemination. 12.2 Unqualified underselling claims must be avoided.

As of October 20, 2022 the business has not responded to BBB's request.