Description

Received the following email asking for a logo and a catalog designed. They claimed the project and new website was under fabrication and would be registered soon, but it was also launching as soon as "branding was completed". Something else that just seemed of was "The full-text content and all images for the catalog will be submitted to you by the Project Consultant." Would not the person requesting the work be the one providing assets? I don't know. Something just felt off, so I did a quick Google search for the project request and came across this website, https://leighwilliamsdesign.com/scams-targeting-designers/, showing the exact email that I received. A few names were changed. Otherwise, it was the exact email template. ______________________________________________ "WOODSMORE" is the Big name. ABOUT: Woodsmore is one of those familiar-sounding names that feels like it's been around forever – a great quality when trying to get a new business established. Clearly the message is all about wood, or woods. This might refer to forestry and the growing of trees, or to the making of items and furniture from wood. And the 'more' ending could suggest a plentiful supply or activity, or even sustainability. Either way, the message suggests skilled crafts, and time-honoured tradition. Woodsmore.com is a brilliant business domain that will provide firm foundations for building a brand for the long term. All our products are shipped from Germany unlike IKEA, West Elm. Their products comes from China. MISSION: Promoting German culture and building a national brand, Undoubtedly, Germany continues to be counted among the world’s biggest furniture nations. The main reasons for its good reputation are the high standard of quality, the use of selected materials and the attractive modern design, but also the reliability and the competence of German furniture manufacturers. VISION: To become a world-class multinational company that provide our customers with high-quality home life by establishing a long-term foundation. The needs of customers are the foundation of our survival and development, our pursuit is to always meet up with our customers’ needs and expectations. PURPOSE OF BUSINESS: The purpose of my business is to bring modern furniture that will provide beauty and comfort for everyone. COMPETITORS: Alexandro Furniture & Mattress https://www.alexandrofurniture.com/ Direct Home Furniture https://www.directhomefurniturenj.com/ TARGETS: I have a wide target Age range 25-56, I would like to target their income demographics. We are focused on indoor furniture and Decor. We should be launching as soon as branding and other materials are completed so I' ll be needing brand Visuals (i.e. Logo & brand identity) My website is under fabrication which would be registered soon. Let me have your cell number so we can discuss better. Read the below details for the LOGO. COLORS: My competitors love red. Teal and Brown should be fine. Tagline: "modern home design elements" For logo inspirations, you can look at brands like America Signature Furniture https://www.americansignaturefurniture.com/ Crate&Barrel https://www.crateandbarrel.com/ West Elm https://www.westelm.com/ Williams Sonoma https://www.williams-sonoma.com/ CATALOG DETAILS: The catalog should be 32 pages including front and back cover. Texts are approved and crosschecked The size of the catalog should Be 8.5 x 11. I would be needing just the digital version. You will oversee the catalog update. Final files should be submitted in pdf. The full-text content and all images for the catalog will be submitted to you by the Project Consultant. Layout and design would be done by you. See below are few samples WEST ELM CATALOG LINK: https://www.westelm.com/pages/we-catalog/2020-03.html IKEA CATALOG LINK: https://www.ikea.com/ext/us/ikeacatalog/ Talk soon, looking forward to getting a response so we can proceed. Have a great day!