The BBB Foundation Torch Awards for Ethics honors businesses committed to leadership character, workplace culture, customer relationships, and community support.
About the BBB Torch Awards - Presented by Bridge City Law | Accident & Injury Lawyers
Trust isn’t just good business—it’s your greatest advantage.
The Torch Awards for Ethics recognize companies that lead with integrity, put people first, and prove that ethics and success go hand in hand. When you’re known as a trusted business, you stand out in ways that matter most: earning customer loyalty, attracting the right talent, and strengthening your reputation in your community.
Winning, or even being named a finalist, signals to your customers, peers, and community that you don’t just talk about doing the right thing - you live it every day.
If your business has worked hard to build trust, take care of your team, and serve your customers and community with honesty and transparency, you deserve to be recognized for it.
The Torch Awards is your opportunity to:
Show your community you’re committed to the highest ethical standards and giving back in meaningful ways
Build confidence with customers who value integrity
Celebrate your team’s dedication and hard work
Attract new customers, partners, and employees who share your values
If trust is at the heart of what you do, we’d love to hear your story.
A past Torch Awards winner said:
"To be considered—and ultimately recognized—as a Torch Award honoree by such a respected organization is both a privilege and a testament to our commitment to upholding the highest standards of business conduct. This award reinforces the values that define our company and motivates us to continue delivering excellence to our customers.”
-- J.A. Bertsch Heating Cooling & Electrical
BBB Torch Awards Regions and Tiers
The Torch Awards regions include:
- Alaska
- Central Colorado
- Hawaii
- Idaho + Western Wyoming
- Montana
- Oregon
- Washington
BBB Foundation recognizes businesses in the following tiers for each of our regions:
- Tier 1: Small Business of the Year
- Tier 2: Medium Business of the Year
- Tier 3: Large Business of the Year
The 2026 Torch Awards application is open!
If your business is 3+ years old with excellent leadership character, workplace culture, customer relationships, and community support, we invite you to begin the application.
Completed Torch Awards applications are due by Sunday, July 12, 2026 at 11:59 pm PDT
Watch the Torch Awards Workshop Video below to learn how to submit a stellar application.
(Hint: it's broken up by chapter so you can skip to the parts that are most valuable to you!)
Thank you to our 2026 Torch Awards sponsors!
Presenting Sponsor
For over 36 years, Bridge City Law has made a positive difference for people injured in an accident, the medical providers who care for them, their team, and within the community. In 2022, they became the first B Corp personal injury law firm in the world, exemplifying their commitment to transparent, values-based practices and a sustainable economy. Their attorneys and legal professionals are fierce protectors and compassionate advocates, launching two online portals: one for folks injured in an accident and another for the medical providers who treat them. They’ve also translated their website for Spanish-speaking community members, leveling the playing field and ensuring access to free resources, reflecting their dedication to the ethical and socially responsible practice of law.
Gold Sponsors
Silver Sponsors
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Questions about the Torch Awards or Spark Awards? Email bbbawards@thebbb.org
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BBB Business and Consumer Foundation | 2340 S. Eagle Rd., Meridian, ID 83642 | (208) 342-4649
EIN: 31-1766810