Improve your online reputation
Increase your visibility in search results with the BBB Seal
Track reviews and listings with Online Trust Monitors
The BBB Seal is a visible sign that your business lives up to high standards.
It shows customers, partners, lenders, and your community that you operate with honesty and integrity. Only businesses that meet BBB’s Standards of Trust are invited to become BBB Accredited.
How to become BBB Accredited
Applying is simple. Our team will guide you through the process, and every application is reviewed by a real person. If your business meets the standards, you’ll be approved.
To qualify, you'll need to:
Operate for at least 6 months
Hold a BBB.org rating of B or higher
Meet all licensing requirements for your industry
Have no unresolved BBB complaints
Align with BBB's 8 Standards of Trust
You can start your application online anytime at BBB.org/apply, or connect with a BBB team member at 888-860-2227 ext. 757 if you’d like someone to walk you through it.
We take the time to understand your business because trust isn’t one-size-fits-all. Every application is reviewed by a real person so we can make sure your business meets our Standards of Trust.
Here’s what we look at:
Business licenses for each state where you operate
Background check for business leadership
Confirmation of a physical business location within our service area
Any required professional licenses for your industry
Website accuracy and honesty in your advertising
This process could take additional time if your industry requires licensing.
Benefits
What you get with BBB Accreditation
This is more than a seal. It’s a complete toolkit to strengthen your reputation, attract new customers, and set your business up for lasting success.
Grow your business
Get customer leads through BBB’s Get a Quote tool
Reach more people with simplified, managed advertising
Learn and connect through exclusive webinars and events
Reduce your risk
Resolve customer issues with expert dispute guidance
Use free mediation and arbitration to protect your reputation
Trust comparison
Why businesses choose BBB
| What mattersFeatures | BBB | Other platforms |
|---|---|---|
| Trust and credibility | Verified standards, vetted reviews, and complaint resolution | Public reviews only, no vetting or business conduct oversight |
| Lead generation | Qualified traffic from people actively seeking trusted businesses | High visibility, but traffic isn’t always from people ready to choose |
| Advertising options | Affordable, fully managed campaigns through BBB Marketing Solutions | Do-it-yourself ads with limited support |
| Cost | Free profiles; fees for long-term credibility and trust ROI through BBB Accreditation | Free profiles; paid ads optional |
| BBB advantage | Combines authority, credibility, and client-protective features — ideal for reputation-driven service providers. | Lacks formal trust standards, business ethics enforcement, or accountability beyond review moderation. |
Trust that pays off
BBB Accreditation helps you build trust and grow with confidence over the long haul.
Establish long-term consumer confidence and resolve conflicts smoothly
87% of BBB Accredited Businesses say it boosts credibility.
High-ranking BBB profiles and verified reviews
BBB Accredited Businesses are 16x more likely to earn a positive review on BBB.org than non-accredited businesses.
Accreditation acts as a trust badge in crowded or skeptical markets
87% of buying decisions begin with online research — and BBB is one of the top destinations consumers use to validate trust.
Get Accredited
Be the business customers choose every time
Find out if your business qualifies for BBB Accreditation. If you're already Accredited, start using your benefits!