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IS BBB ACCREDITATION RIGHT FOR YOU?

If trust matters to your customers, it should matter to your business. BBB Accreditation gives you the credibility and tools to stand out online and in the moments that influence buying decisions.

Show customers you're a business they can trust

The BBB Seal is a visible sign that your business lives up to high standards. It shows customers, partners, lenders, and your community that you operate with honesty and integrity. Only businesses that meet BBB’s Standards of Trust are invited to become BBB Accredited.

How BBB Accreditation helps Jacob build trust

In my industry, there is a lot of distrust. It makes people feel more comfortable when they're doing business with a company that's Accredited.

- Jacob, Owner of a BBB Accredited Business

HOW TO BECOME BBB ACCREDITED

Applying is simple. Our team will guide you through the process, and every application is reviewed by a real person. If your business meets the standards, you’ll be approved.

To qualify, you'll need to:

  1. Operate for at least 6 months
  2. Hold a BBB.org rating of B or higher
  3. Meet all licensing requirements for your industry
  4. Have no unresolved BBB complaints
  5. Align with BBB's 8 Standards of Trust

You can start your application online anytime at BBB.org/apply, or connect with a BBB team member at 888-860-2227 ext. 757 if you’d like someone to walk you through it.

We take the time to understand your business because trust isn’t one-size-fits-all. Every application is reviewed by a real person so we can make sure your business meets our Standards of Trust.

Here’s what we look at:

  • Business licenses for each state where you operate
  • Background check for business leadership
  • Confirmation of a physical business location within our service area
  • Any required professional licenses for your industry
  • Website accuracy and honesty in your advertising

This process could take additional time if your industry requires licensing.

See if you qualify for BBB Accreditation

WHAT YOU GET WITH BBB ACCREDITATION

This is more than a seal. It’s a complete toolkit to strengthen your reputation, attract new customers, and set your business up for lasting success.

Improve your online reputation
  • Increase your visibility in search results with the BBB Seal
  • Track reviews and listings with Online Trust Monitors
Build customer confidence
Grow your business
  • Get customer leads through BBB’s Get a Quote tool
  • Reach more people with simplified, managed advertising
  • Learn and connect through exclusive webinars and events
Start growing
Reduce your risk
  • Resolve customer issues with expert dispute guidance
  • Use free mediation and arbitration to protect your reputation
Protect your business
Explore all the benefits of Accreditation

   

How Scott leverages his BBB benefits

We use BBB's Google retargeting ads, which is a really affordable way for smaller businesses to get into that field. Normally, it takes a pretty large budget to have effective Google ads... When [customers] are on BBB.org, they see our ad pop up that highlights the things that set us apart.

 

- Scott, VP of Marketing at a BBB Accredited Business

WHY BUSINESSES CHOOSE BBB

 

 

BBB

 Other platforms

Trust and credibility

Verified standards, vetted reviews, and complaint resolutionPublic reviews only, no vetting or business conduct oversight

Lead generation

Qualified traffic from people actively seeking trusted businesses

High visibility, but traffic isn’t always from people ready to choose

Advertising options

Affordable, fully managed campaigns through BBB Marketing SolutionsDo-it-yourself ads with limited support

Cost

Free profiles; fees for long-term credibility and trust ROI through BBB AccreditationFree profiles; paid ads optional

BBB advantage                 

Combines authority, credibility, and client-protective features — ideal for reputation-driven service providers.

Lacks formal trust standards, business ethics enforcement, or accountability beyond review moderation.

TRUST THAT PAYS OFF

BBB Accreditation helps you build trust and grow with confidence over the long haul.

Establish long-term consumer confidence and resolve conflicts smoothly

87% of BBB Accredited Businesses say it boosts credibility

High-ranking BBB profiles and verified reviews

BBB Accredited Businesses are 16x more likely to earn a positive review on BBB.org than non-accredited businesses

Encourages loyalty, referrals, and repeat business

BBB delivers more than 5,000 quote requests to Accredited Businesses every month

Accreditation acts as a trust badge in crowded or skeptical markets

87% of buying decisions begin with online research — and BBB is one of the top destinations consumers use to validate trust

   

BE THE BUSINESS CUSTOMERS CHOOSE EVERY TIME

Find out if your business qualifies for BBB Accreditation

Already BBB Accredited? Start using your benefits today!

Apply today
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