Foundation for Better Business Power of Better Business

Elevate your influence on the business community while earning meaningful media coverage, share insights, and position yourself as an expert through shared values marketing.

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Real conversations. Real leaders. Real reach.

This high-impact thought leadership series brings together executives, entrepreneurs, and subject-matter experts for filmed, moderated conversations on the issues that matter most to Texas businesses right now—and what’s coming next. Each discussion is transformed into long-form editorial content and distributed through the Austin Business Journal’s powerful media channels, creating visibility with purpose and impact that lasts.

PR With A Purpose

All sponsorships support the mission of the Foundation for Better Business, a 501(c)(3) nonprofit equipping Texas entrepreneurs with essential education, vital resources, and powerful networks to thrive.

For $6,000, you get what most executives spend ten times that trying to manufacture. A live stage in front of the business community. A 6-page feature article in the Austin Business Journal reaching 417k+ readers with your name, your headshot, and your ideas front and center. For less than the price of a full-page ad, a panel seat gives you that reach plus stage time, editorial depth, and evergreen visibility in a dedicated ABJ hub with content that recirculates constantly in ABJ's daily newsletter gaining additional visibility over time. Every panel is built around a high-caliber moderator and fellow panelists with their own networks and spheres of influence. When the article publishes, every person on that stage shares it. Their audiences become your audience. Their credibility sits alongside yours on the page. And because every question is drafted in advance and panelists are fully prepped, you don't just show up, you show out. One investment. Two audiences. A network that multiplies. There is no better $6,000 in your marketing budget right now.

Visibility. Credibility. Influence.

Thought leadership that gives back.

A stronger, smarter, more resilient Texas business ecosystem.

Gain Visibility Through Sponsorship Opportunities

Proven Results

Power of Better Business doesn’t just tell stories—it gets read. 2025 metrics:

2,644,327 headline impressions
417,050 total readership
5,487 article page views
214 average page views per article — 68% higher than the benchmark
Evergreen content housed in a dedicated Austin Business Journal hub
Opportunity to upgrade to other business journal markets

These conversations live on, continuing to drive engagement, credibility, and visibility long after the event ends.

Sponsorship Options

$25,000 corporate topic buyout

Exclusive ownership of a panel topic
Option to host the panel at your location or as part of your own corporate event
Participation of top executives
Inclusion of valued clients
High-impact thought leadership positioning

$6,000 per executive panel seat