Power of Better Business

Power of Better Business

Elevate your influence on the business community while earning meaningful media coverage, share insights, and position yourself as an expert through shared values marketing. 

Real conversations. Real leaders. Real reach.

This high-impact thought leadership series brings together executives, entrepreneurs, and subject-matter experts for filmed, moderated conversations on the issues that matter most to Texas businesses right now—and what’s coming next. Each discussion is transformed into long-form editorial content and distributed through the Austin Business Journal’s powerful media channels, creating visibility with purpose and impact that lasts.

PR With A Purpose

All sponsorships support the mission of the Foundation for Better Business, a 501(c)(3) nonprofit equipping Texas entrepreneurs with essential education, vital resources, and powerful networks to thrive.

Visibility. Credibility. Influence.
Thought leadership that gives back.
A stronger, smarter, more resilient Texas business ecosystem.

Gain Visibility Through Sponsorship Opportunities

Proven Results

Power of Better Business doesn’t just tell stories—it gets read. 2025 metrics:

  • 2,644,327 headline impressions
  • 417,050 total readership
  • 5,487 article page views
  • 214 average page views per article — 68% higher than the benchmark
  • Evergreen content housed in a dedicated Austin Business Journal hub
  • Opportunity to upgrade to other business journal markets

These conversations live on, continuing to drive engagement, credibility, and visibility long after the event ends.

Sponsorship Options

$25,000 corporate topic buyout

  • Exclusive ownership of a panel topic
  • Option to host the panel at your location or as part of your own corporate event
  • Participation of top executives
  • Inclusion of valued clients
  • High-impact thought leadership positioning

$6,000 per executive panel seat

  • Sponsorship at planned events
  • Executive panel participation

Details

Both sponsorship opportunities include:

  • 50-minute moderated panel with live audience 
  • Professional videography for digital and educational use
  • 6-page Austin Business Journal feature article 
  • Executive bio and headshot included in article
  • Social media and digital promotion
  • Basic content review prior to publication
  • Evergreen visibility beyond the live event

Thank You to our Power of Better Business Sponsors!

Thank You to Our Previous Panelists