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This high-impact thought leadership series brings together executives, entrepreneurs, and subject-matter experts for filmed, moderated conversations on the issues that matter most to Texas businesses right now—and what’s coming next. Each discussion is transformed into long-form editorial content and distributed through the Austin Business Journal’s powerful media channels, creating visibility with purpose and impact that lasts.
All sponsorships support the mission of the Foundation for Better Business, a 501(c)(3) nonprofit equipping Texas entrepreneurs with essential education, vital resources, and powerful networks to thrive.
For $6,000, you get what most executives spend ten times that trying to manufacture. A live stage in front of the business community. A 6-page feature article in the Austin Business Journal reaching 417k+ readers with your name, your headshot, and your ideas front and center. For less than the price of a full-page ad, a panel seat gives you that reach plus stage time, editorial depth, and evergreen visibility in a dedicated ABJ hub with content that recirculates constantly in ABJ's daily newsletter gaining additional visibility over time. Every panel is built around a high-caliber moderator and fellow panelists with their own networks and spheres of influence. When the article publishes, every person on that stage shares it. Their audiences become your audience. Their credibility sits alongside yours on the page. And because every question is drafted in advance and panelists are fully prepped, you don't just show up, you show out. One investment. Two audiences. A network that multiplies. There is no better $6,000 in your marketing budget right now.
Power of Better Business doesn’t just tell stories—it gets read. 2025 metrics:
These conversations live on, continuing to drive engagement, credibility, and visibility long after the event ends.
Outpacing 2025—At Just the Halfway Mark
Through July 9, 2026 — roughly 52% of the year — Power of Better Business has already delivered 84% of 2025's full-year headline impressions and 70% of its full-year article page views. Two new sponsor-facing metrics introduced in 2026, hours of engaged readership and hours of brand exposure, are tracked below for the first time.
$25,000 corporate topic buyout
$6,000 per executive panel seat
Both sponsorship opportunities include:
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