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Shelley Polansky, President and CEO of BBB, N Colorado & Wyoming

Trust starts with how we lead

Trust influences relationships between businesses and customers, nonprofits and donors, employers and employees, and organizations and their communities.

In these ongoing columns, Shelley Polansky, CEO of BBB, N Colorado & Wyoming, explores the decisions and practices that help organizations earn confidence, strengthen relationships, and lead with integrity.

Latest CEO insights

Jul 2026

AI Can Do a Lot. But Can It Build Trust?

Explore how transparency, accountability, human connection and responsible artificial intelligence use can help businesses earn and maintain trust.

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Jun 2026

How workplace culture shapes customer trust

BBB President/CEO Shelley Polansky explains how internal trust shapes employee engagement, customer experiences and long-term organizational success.

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May 2026

Turning trust into everyday business practices

Learn how clear expectations, responsive communication, transparency and consistency turn trust from a business value into an everyday practice.

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Mar 2026

Building trust in a digital-first world

Explore how businesses can strengthen digital trust by managing online reviews, using AI transparently, maintaining accurate information and delivering consistent customer experiences.

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Feb 2026

Transparency builds digital consumer trust

Learn how accurate information, honest communication, responsive review management and accountability help businesses earn consumer confidence online.

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Jan 2026

Why community engagement builds trust

Explore how authentic community involvement, local partnerships and consistent service help businesses strengthen credibility and build lasting trust.

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