The BBB Torch Awards for Ethics honor companies that lead with integrity, trust and a people-first mindset. These awards celebrate marketplace role models who set the standard for doing business the right way.
About the Panel
Responsible AI: Balancing Innovation, Trust, and Integrity
Artificial Intelligence (AI) is rapidly reshaping how businesses operate, compete, and connect with customers. As AI becomes more deeply embedded in the marketplace, business leaders face a critical question: how do we harness its potential for growth while remaining grounded in ethics, transparency, and trust?
This panel explores how businesses are thoughtfully integrating AI today—balancing innovation with responsibility. Guided by BBB’s marketplace standards of trust, integrity, and transparency, our panelists will share real-world perspectives on AI to strengthen both performance and principles.
- Moderator: Kari Niedfeldt-Thomas, President & CEO, BBB, Minnesota & North Dakota
- Panelists:
- Dr. Elizabeth M. Adams, founder of the Minnesota Responsible AI Institute
- Nick Kasprowicz, General Counsel, Wolf River Electric
Attics to Basements is a full-service Design & Build remodeling company focused on creating custom home solutions that fit each client’s vision and budget. Their team stays current in the industry through ongoing education and professional development, and they’re actively involved in supporting local charities and community programs.
Using advanced 3D design tools, they help homeowners visualize their project before construction begins, making the remodeling process more clear, efficient, and tailored from start to finish.
HexaHive is a marketing agency that takes a personalized, in-depth approach to understanding each client’s business before delivering solutions. They focus on uncovering the root of challenges to create strategies that truly fit.
More than just marketing, HexaHive is committed to helping businesses grow with clarity, confidence, and the right guidance to succeed.
All Elements provides expert roofing and restoration services for both residential and commercial projects—from small home repairs to large-scale roof installations. With over 30 years of experience, they are committed to using top-quality materials and delivering reliable, long-lasting results.
No matter the size or complexity of the job, their skilled team has the equipment and expertise to complete projects on time and within budget.
Think Bank is about making finances simpler and more human. This customer-owned mutual bank focuses on building real relationships, offering clear, honest guidance tailored to each person’s goals and situation.
With a no-commission approach and a culture centered on care and optimism, they’re committed to helping people make confident financial decisions and create a healthier, more meaningful relationship with their money.