BBB Wisconsin Spark Award Judging Criteria

The BBB Spark Award applications will be judged based on Three C's of Trust critieria: Character, Culture, and Community. These are the three key principles that our judges will look for in your business' application. Make sure you give the criteria a good read-over so that you can complete your application in the best way possible!

Criteria 1: Character

Transformative Leadership
Leaders must be teachable and open to growing with ideas. The journey to wisdom does not have one path, but many paths to be explored when a person desires to exhibit strong ethics. Leaders habitually seek the truth, are open to criticism, and know that their own personal development is never complete.  Ethical maturity cultivates an environment that promotes higher standards of better business practices and a mutual understanding that each employee has control over their own character.

Criteria 2: Culture

Reinforce and Unite the Team of Treasured Employees while Steering Performance to Mission
Purposeful teams have clear visions while being honest and transparent with their members. Beneficial workplace cultures help teams work toward their goals and establish guidelines that hold each member, including leadership, accountable while praising valuable team players. As a result, successful teams are able to create structures, adapt to change, and continually encourage opportunities for all staff members. Progressive cultures set ethical ways for a business to problem solve, resolve conflict, and inspire evolution.

Criteria 3: Community

Enthusiastically Give Back!
Admirable entrepreneurial organizations show appreciation for their communities by enthusiastically giving back. Businesses should eagerly support their communities by contributing to their industry membership standards organizations, and encouraging an ethical marketplace. Community-inspired businesses help their environment, stakeholders and community membership by reinvesting and volunteering.