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Five people smiling, one holding a trophy, standing in front of a blue BBB backdrop with logos and the phrase "Start with Trust."

About the event

Recognizing integrity put into action

The BBB Ethics Awards Luncheon is an annual celebration honoring exceptional businesses, nonprofits, and students in our community. They recognize organizations for outstanding ethical practices and a real commitment to four enduring values — character, culture, customers and community.

Be part of Wisconsin's largest celebration of marketplace trust. Gather with business and community leaders to honor this year’s Torch Award and scholarship winners.

A celebration of trust

Honoring ethics

The Torch Awards recognize businesses and nonprofits with outstanding commitment to integrity throughout their business and community.

Learn more

Celebrating integrity

The Students of Integrity Scholarship awards $25,000 for higher education funding to ethical high school seniors.

Learn more

Sponsorship

Align your brand with integrity and support Wisconsin's top ethical leaders. Explore high-visibility sponsorship packages for our signature event.

Past recipients

Click to see all past recipients of the BBB Ethics Awards.

Meet the winners
A group of people smiling and posing in front of a large Better Business Bureau logo at an event.
Three people standing in front of a BBB backdrop, holding an award, smiling.

What to expect

An afternoon of ethics

BBB's annual Ethics Awards Luncheon is where we showcase recipients of the BBB Ethics Awards. The event will be held on May 13, 2027 at the Italian Community Center in Milwaukee, WI.

  • Register

    Registration opens soon!

    Save your spot! Register to attend the BBB Ethics Awards Luncheon in advance.

    Interested in sponsorship?

    Register
  • 10:00 am

    VIP networking hour

    Join us prior to the event for a free networking hour. Meet the awards recipients and judges, make new connections, and get settled into the venue.

    Register
  • 11:00 am - 1:00 pm

    Awards Luncheon

    Attendees can get settled for a pre-event networking hour. At promptly 12:00pm, the luncheon and awards ceremony will begin.

Make an impact. Build trust. Shape the future.

By sponsoring the BBB Ethics Programs, your organization demonstrates that ethics aren’t just good values , they’re good business. Your support fuels the future of ethical business in Wisconsin and aligns your brand with trust, credibility, and community impact. Together, we’ll continue to inspire trust, honor integrity, and invest in Wisconsin’s next generation of ethical leaders.