BBB Ethics Awards

BBB Wisconsin Ethics Awards

The BBB Ethics Awards honor organizations that meet the highest standard of ethics and trust among their employees, customers and local communities, embodying BBB's mission to advance marketplace trust.

The BBB Torch Awards for Ethics honors businesses and non-profit organizations of all sizes that meet the highest standard of ethics and trust among their employees, customers and local communities, embodying BBB's mission to advance marketplace trust.

The BBB Spark Awards honor eligible social entrepreneurs, startup founders and new business owners that embody and cultivate the Three C's of Trust: Character, Culture and Community. These entrepreneurs are the future of a trusted marketplace in Wisconsin.

BBB awards scholarships to Wisconsin high school students who have demonstrated character, leadership, and ethical values. As the scholarship recipients pursue their careers, BBB hopes to develop future business leaders who will promote ethics in the Wisconsin marketplace.


The BBB of Wisconsin Foundation’s Ethics Programs celebrate and inspire the very best in Wisconsin’s business community. These essential programs help to promote integrity, trust, and ethical leadership for generations to come.

Your sponsorship directly supports the BBB Students of Integrity Scholarship Program, which awards scholarships to Wisconsin high school seniors who exemplify ethics, integrity, and honesty in their everyday lives. Since 2010, this program has empowered future business and community leaders to carry ethical values into their careers, workplaces, and communities.

Make an Impact. Build Trust. Shape the Future.

By sponsoring the BBB Ethics Programs, your organization demonstrates that ethics aren’t just good values , they’re good business. Your support fuels the future of ethical business in Wisconsin and aligns your brand with trust, credibility, and community impact. Together, we’ll continue to inspire trust, honor integrity, and invest in Wisconsin’s next generation of ethical leaders.