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BBB Recognition Programs · Greater Iowa

Honoring ethics

The BBB Torch Awards for Ethics (formerly the Integrity Awards) honor businesses and nonprofits for putting integrity into action — recognized for their character, culture, customers and community.

2027 program timeline

Key dates and deadlines

Mark these milestones for the 2027 cycle. The Torch Award for Ethics honors businesses that demonstrate outstanding integrity, ethical leadership, and a commitment to building trust in the marketplace.

Applications Open

January 1, 2027

Online applications and nominations begin.

Application Deadline

February 28, 2027

Deadline - submit nominations by this date

Winners Announced

April 2027

Recipients honored at a statewide reception.

Awards Celebration

June 2027

In-person event honoring the winning organizations.

About the awards

Recognizing integrity put into action

The Torch Award for Ethics recognizes businesses that lead with integrity, demonstrate ethical decision-making, and build trust with their customers, employees, and communities. Presented by the Better Business Bureau, the award honors organizations that go beyond compliance to make ethics a core part of their culture and operations.

Recipients are evaluated on the principles of Character, Culture, Customers, and Community, showcasing their commitment to ethical leadership and marketplace trust. As one of the most respected ethics awards for businesses, the Torch Award celebrates organizations that set the standard for doing business the right way and inspire confidence in the communities they serve.

Is this for you?

Eligibility and how it works

Accreditation is not required, and there is no cost to apply. Eligible organizations meet these criteria:

Located in BBB Greater Iowa service area
In operation for at least three years as of April 30, 2027.
Holds at least a "B" rating with BBB (accredited or not).
Has not received a Torch Award in the past five years in the same service area.

How the process works

1
Apply or nominate online
Complete the online application between January 1 and February 28, 2027. You can save your progress and return later.
2
Independent judging
A volunteer panel scores each submission on character, culture, customers, and community against a published benchmark.
3
Winners notified
Recipients are notified by email in April 2027 and announced across BBB platforms.
4
Celebrated in person
Winning organizations are honored at an in-person awards event in June 2027.

Past recipients

In the words of our winners

Recent Torch Award recipients across BBB Midwest Plains, in their own words. Every quote is shown in full — no carousel, no auto-advance.

It really hit me when we were notified that we received this - we really are doing it the right way. We really are doing what we should be doing for our customers.

Janis Van Ahn

President, Health Insurance Advisor, LLC

It means a lot to be recognised by an organization like the BBB. I love it because it really gives us a tool to measure our success. Winning this year's Torch Award means we did something right. It means we are doing something right in the community.

Tina Potthoff

Vice President of Strategic Communications, Hy-Vee, Inc.

Winning a Torch Award for us is a confirmation that the work we put into building a culture of hard work, of integrity, of trust, of doing the right thing, about caring for our community and the people that we work with actually paid off.

Brian Sather

President and General Manager, KCCI TV

Integrity shows up in our day-to-day operations by honest and clear communication with our customers.

Jamie Thielen

Owner, TMJ Construction

Why the recognition carries weight

A fair, independent process

Judged independently

An independent, voluntary panel of business and community leaders — many of them past Torch Award winners — reviews and selects every recipient.

Scored on merit

Submissions are measured against a published benchmark for character, culture, customers and community — not ranked against one another.

Backed by BBB's mission

Made possible by the BBB Education Foundation and built on more than a century of work toward a trustworthy marketplace.

Ways to take part

Choose how you want to take part

Whether you're ready to apply, want to nominate an organization, or just have questions — there's a clear next step.

Start Here

Apply for the Torch Awards

Complete the online application by February 28, 2027. Free to enter; save and return anytime

Begin Application

Nominate an organization

Shine a light on a business or nonprofit that demonstrates integrity-driven best practices.

Nominate

View past recipients

Meet the inspiring organizations honored thoughout the years.

View recipients

Read the FAQ

Get answers about eligibility, judging, costs and the selection process.

Read FAQ

Attend the celebration

Join the in-person awards event in June 2027 to honor this year's recipients.

Event details

Contact BBB

Questions about the program? Reach the BBB team.

Get in touch

Good to know

Frequently asked questions

BBB of Greater Iowa

Students of Integrity Scholarships

Recognized alongside our Torch Award recipients, the BBB Students of Integrity scholarship recipients represent the next generation of ethical leaders, demonstrating integrity in both word and action.

About the scholarships

Honoring high school seniors who put ethics into action and inspire others through their leadership and character.

Learn about the scholarship

Apply today

Each year, we celebrate remarkable students who embody ethics in action. Will you be next? Apply for a BBB Students of Integrity Scholarship today.

Apply now

Awards luncheon & events

Register to attend the 2027 Torch Award Ceremony here!

View local events

Donate to the Foundation

Support the BBB Education Foundation that makes these awards possible.

Make a donation

Scholarship details

Frequently asked questions