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BBB Central Indiana's Torch Awards application

APPLICATIONS ARE CLOSED FOR 2026

Show how your organization demonstrates the four C's through a high level of personal character, meeting the highest standards of ethics within its business practices, and generating trust with customers and the community. 

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Refer to each award category criteria found below the form. To apply, submit the form after completing one or multiple award categories. Progress can be saved and continued later.

Torch Award application criteria

Torch Awards Strong Application - Pyramid Image

What makes a strong application?

Criteria 1: Character​

Trust rises from the top; leadership must choose trust​

​When completing the application, you will be asked to describe:​

  1. How you strive to live and lead with high character and intentionally seek feedback in order to make personal improvements.
  2. How you empower your staff to carry out your organization’s commitment to building and maintaining ethical business practices.
  3. Describe tools, activities or training that reinforce your staff’s commitment to character ethics as part of the organization’s normal business practices.

Criteria 2: Culture​

Choosing a culture of trust​

When completing the application, you will be asked to describe:​

  1. How you unite your team around your organization’s vision and mission statement.​
  2. How you empower employees to help shape the expectations and culture of your organization.
  3. What practices your company uses that demonstrates leadership’s commitment to individual employees.

Criteria 3: Community

Being a proactive and authentic partner in the community​

Display organizational programs, contributions, and activities that return value to and support your community.​

When completing the application, you will be asked to describe:​

  1. Programs or events that your organization has in place to actively engage with the community.
  2. How employees are encouraged to and recognized for spending time in community service activities that your organization and employees value.​
  3. How contribution of funds or in-kind services to community programs are consistent with the organization’s values.

Criteria 4: Customers

Prioritizing trust results in stronger customer relationships​

Give examples of internal practices your organization uses to build better customer relationships.​

When completing the application, you will be asked to describe:​

  1. How you empower your employees to proactively address issues experienced by customers.
  2. How you go above and beyond to maintain transparency with your customers.​
  3. An instance where your commitment to honesty was a positive differentiator in a challenging customer interaction.​

 

Have questions? 
Email our marketing team at marketing@indybbb.org