BBB Serving Eastern Michigan & the Upper Peninsula |                                         Core Values & Our Mission

BBB has been building better business to create a trustworthy marketplace for over 100 years.  As a respected nonprofit, our committed and dedicated staff manage the honorable customer experience with integrity by holding our marketplace accountable to BBB’s 8 Standards of Trust.

Those Standards are Build Trust, Advertise Honestly, Tell the Truth, Be Transparent, Honor Promises, Be Responsive, Safeguard Privacy and lastly, Embody Integrity. All of us at BBB champion these 8 Standards of Trust in all that we do.

So, as we enter the new year, we invite you and your business to pull up a chair at our table, and together, we can help make this a safe and trustworthy marketplace for all. 

BBB’s mission is to be the leader in advancing marketplace trust. We do this by

• Setting standards for marketplace trust
• Encouraging and supporting best practices by engaging with and educating consumers and businesses
• Celebrating marketplace role models
• Calling out and addressing substandard marketplace behavior
• Creating a community of trustworthy businesses and charities

BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics, intent, and working toward a diverse, inclusive and equitable marketplace. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.