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Find businesses and charities you can trust

You don't have to settle for less. Find pros committed to trust at the Better Business Bureau®.

BBB® Accredited Businesses and Charities are dedicated to our 8 Standards for Trust.  

Find a company you can trust

BBB Standards for Trust

The BBB Standards for Trust are eight principles that summarize important elements of creating and maintaining trust in business.

  1. Build Trust
  2. Advertise Honestly
  3. Tell the Truth
  4. Be Transparent
  5. Honor Promises
  6. Be Responsive
  7. Safeguard Privacy
  8. Embody Integrity
Search BBB.org for a company you can trust

Real talk from real business owners: Why BBB Standards for Trust matter

We asked local business and nonprofit leaders in our accredited business community how their companies live up to BBB's Standards for Trust — and why it matters.

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"Build Trust" with Jolly Plumbing Drains Heating & Air

"If we break that trust with our customers, we don’t have a business.” –CEO Brady Jolly
 

Real talk with Brady
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"Advertise Honestly" with ShelfGenie of Cincinnati

"Honest advertising speaks to us because we want to make sure our customers trust us.” –Owner Marianne Egbers

Real talk with Marianne
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"Tell the Truth" with Bonita's Southern Style Sweet Potato Pies

"It is important for accredited businesses to tell the truth.” –Owner Bonita Carlisle

Real talk with Bonita
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"Be Transparent" with Cincinnati Association for the Blind & Visually Impaired

"Transparency is the path to the trust that's inherent in accreditation.” –President/CEO Teri Shirk

Real talk with Teri

Start your search at BBB.org to find vetted, trustworthy professionals.

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"Honor Promises" with Latitude 21 Travel

"Honoring promises is probably the most important aspect of our business.” –Owner/Advisor Sarah Bonsall
 

Real talk with Sarah
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"Be Responsive" with Maximum Plumbing

"The Better Business Bureau [says] 'Yes, this company holds themself to a higher standard.'” –CEO Donald Hoskins and CFO Brent Imhoff

Real talk with pros
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"Safeguard Privacy" with Keystone Pediatric Therapy

"It's so important for all accredited businesses to safeguard privacy.” –Owner Aireal Ishola

 

Real talk with Aireal
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"Embody Integrity" with LeafGuard of Cincinnati

"If you're not embodying integrity, I don't think you're going to be a credible business.” –Sales Manager Evan Reinhart
 

Real talk with Evan