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Pro tips for smart Black Friday shopping

Are you ready to tackle your holiday shopping list? If you're planning to take advantage of the busiest shopping day of the year, BBB has tips to help you make the most of the day.

Back to BBB's holiday shopping tips page

Thanksgiving weekend through Cyber Monday remains one of the busiest times of the year to shop.

   

What you'll learn:

  • What can you expect during the 2025 holiday shopping season?
  • What are some tips for planning out Black Friday shopping?
  • Are there any tips and reminders for shopping smart?

According to the National Retail Federation, in 2024, the weekend saw an estimated 197 million shoppers. Black Friday, traditionally the single busiest shopping day of the year, arrives a little late this year on November 28, with many stores advertising Black Friday prices much earlier.

Instead of setting an alarm to brave the crowds for deeply discounted items, dedicated shoppers are expected to look for deals online (if they haven't already finished their holiday shopping).

Predictions for the 2025 holiday shopping season include an increase in online shopping, especially on social media apps, and an increase in checking for authentic customer reviews on products.

How can you make your Black Friday shopping experience productive? BBB has these tips:

Young woman looking at clothing store

Have a plan to make the most of Black Friday deals.
 

  • Start with a list of items you need and use sale flyers and promotions to determine which store has the best price for the big-ticket and popular items.
  • Based on what stores have the best deals for your list, map out your route. Some retailers only honor certain sale ads early in the morning and have limited inventory of those items. Plan your mealtimes, too, to avoid shopping while ‘hangry.’
  • Set a budget and stick with it before heading out.

Read the fine print.
 

  • Some retailers may offer an additional percentage off the purchase, but could exclude certain deals or items such as “doorbusters.”
  • Watch for companies boasting a high percentage off; the item may be “75% off,” but the original price could be inflated.
  • Carefully check the price tags, terms, and conditions. See if competitors have the item at a better price or have a better return policy.

Check the reviews. 
 

  • If you're not familiar with the retailer, visit BBB.org to check their complaint and review history. 
  • BBB reviews can be trusted over other review sites; find out why.
  • Read product reviews on extremely discounted items.

Sign up for email alerts and reward programs.
 

  • Many stores send their best Black Friday deals and exclusive coupons to their email subscribers. Sign up before the holiday season, then unsubscribe afterward if needed. 
  • Use reward cards or credit cards that offer cash back, points, or other benefits. 

 

Young couple is shopping at Christmas

Know the return policy and warranty information.
 

  • Before you leave the store, make sure you have gift receipts for your items and are aware of the return policies on items purchased during the holidays.
  • Pass any information about returns, exchanges, repairs, and warranties to the person using the item.

Go online.
 

  • You may not have to leave the house if the store offers the deal online!
  • Look for free shipping and in-store pickup options to avoid the crowds.
  • Coupon sites and browser extensions can offer discount codes that may bring the delivery price below that of an in-person exchange.
  • See if the upcoming Cyber Monday price might be lower than the Black Friday one.

Look for the BBB Seal. It's The Sign of a Better Business®. 
 

  • Shop with confidence this Black Friday by choosing businesses that prioritize trust and ethics in the marketplace. You'll have peace of mind, avoid scams, and make smart purchasing decisions.

For more information

Cheerful multiracial family enjoying in Christmas shopping at the mall.
More holiday shopping tips

BBB has tips to help you make smart shopping decisions during the entire holiday season.

Read BBB's holiday shopping tips
Asian woman online shopping with credit card on cyber monday sale on tablet sitting on sofa at home.digital lifestyle with technology
Shop with confidence on Cyber Monday

Planning to make the most of your online shopping this season? BBB has tips for Cyber Monday.

Read Cyber Monday tips
Giftbox ready to be shipped with Free Returns tag
Holiday returns and exchanges

Holiday returns aren't always easy. Read BBB's tips for making returns run more smoothly.

Learn about holiday returns and exchanges