BBB Accredited Business Profile

American Auto Shield, LLC

American Auto Shield, LLC

(303) 420-7488

American Auto Shield, LLC

16 years in business
1597 Cole Blvd Ste 200
Lakewood, CO 80401-3418
Fax Numbers
  • (303) 420-4722
Additional Phone Numbers
  • (800) 531-1925
Additional Email Addresses
BBB File Opened: 12/23/2002
Business Started: 01/14/2002
Business Started Locally: 01/14/2002
Business Incorporated: 03/19/2002 in WY
Type of Entity
Limited Liability Company (LLC)
Business Management
  • Mr. Doug Baymiller, General Counsel
  • Mr. Michael Novick, CFO
  • Mr. Ted Terry, President
Business Category
  • Auto Warranty Processing
Products & Services
Aftermarket Vehicle Service Contracts
Service Area
We service the following area(s): Evergreen, CO, Golden, CO, Lakewood, CO
BBB accredited business



American Auto Shield (AAS) is a Vehicle Service Contract (VSC) (often referred to as “extended auto warranty”) Administrator. American Auto Shield is not affiliated with any auto manufacturer or dealer and does not sell its products or services directly to the public. Instead, American Auto Shield develops and administrates Insured VSCs for Used Vehicles, Motorcycles and ATVs.

The sale of AAS VSCs are made by third party auto dealers, agents, direct marketers (telemarketers), membership organizations and lenders. AAS does not send mail or make outbound telephone solicitations of any kind.

If you are not satisfied with our or any other party’s service associated with your VSC, please provide us information about your experience using our Customer Support Center link below. A Manager from our Support Team will review your comments and respond to you regarding your concerns in a timely manner.

Responsible Parties

  • Seller: Your dealership or the Company that contacted you to offer a Vehicle Service Contract (Vendor in your VSC).
  • American Auto Shield: The Company that is responsible for claim handling and ensuring cancellation refunds are properly made.
  • Insurance Carrier: The Company that insures the obligation of American Auto Shield. We only use insurance carriers that maintain an AM Best Rating of A (Excellent) or better.
  • Payment Plan Company: The Company that processes the customer’s monthly payment under a payment plan if, chosen at time of sale.

Please click here to read additional information from the Federal Trade Commission's website around Auto (Vehicle) Service Contracts.   

BBB Reason for Ratings

BBB rating is based on 13 factors: Get the details about the factors considered.

Licensing information is provided in the BBB Business Profiles to inform the public about industries that may require professional licensing, bonding, or registration. Better Business Bureau encourages you to check with the appropriate agency to be certain any requirements are currently being met.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to substantiate their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB reports on known significant government actions involving the business's marketplace conduct.
BBB reports on a company that is out of business for one year from the date the company closes its doors or ceases to do business.
BBB reports on unauthorized use of the Better Business Bureau's name and/or logo for as long as the business continues to use it in any advertising, or for one year after the business ceases any repeated unauthorized uses.
BBB reports on a business’s bankruptcy as long as the business remains in bankruptcy.
BBB reports when mail sent to the business was returned by the Postal Service.

American Auto Shield, LLC

American Auto Shield, LLC


Customer Review Rating:


Composite Score: