Business ProfileforHisense Canada

******* Canada, with their U88H line of TVs, claims to be able to provide a range of product specs. Namely that it can achieve 4K content at 120hz in full HDR. The box claims this, the advertising claims this. When the TV first launched, when the TV received a 4K 120hz signal, it split the resolution in HALF, resulting in a 1440p effective output despite the fact that the TV's interface **** *** claimed that it was outputting a full 4K image. A lot of tech reviewers and users raised this as an issue. As a result ******* put out a "fix". They claimed that this was a software bug. **** ** **** * ***. The truth is that this behavior was the result of a physical limitation with the model, an inability for the chip to output a proper 4k 120hz signal in the advertised HDR specs. *******'s "fix" was a ******** bandaid of a software update. It added an additional mode called Text Clarity, which supposedly would result in the output of that signal that was advertised in the marketing. It did not do this. While it will output in 4K/120hz, it does so with SIGNIFICANTLY impeded image quality. The brightness and range of colour are degraded, resulting in an horrendous HDR experience. *******'s chip physically lacks the power to deliver that 4k 120hz HDR signal without making cutbacks in other places. This is a caveat that was never provided by *******. Other manufacturers that claim this sort of output simply provide it as advertised, with no caveats. The TV has been out for about 2 years now and it still doesn't provide what ******* advertised.