Reviews

This profile includes reviews for AMA's headquarters and its corporate-owned locations. To view all corporate locations, see Find Local Branches.

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AMA has 20 locations, listed below.

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  AMA

  10310 G A Macdonald Ave Edmonton, AB T6J 6R7

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  AMA

  11401 99 St Grande Prairie, AB T8V 2H6

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  AMA

  PO Box 8180 Station South Edmonton, AB T6H 5X9

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  AMA

  220 Crowfoot Cr NW Calgary, AB T3G 3N5

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  AMA

  120 Scenic Drive South Lethbridge, AB T1K 5B7

Review Details

• Review fromPatricia B

  Date: 09/07/2025

  1 star
  Do not buy car insurance through AMA. We got a new car for our daughter and needed to change the car insurance. I called repeatedly over the entire week and was on hold for more than four hours. Finally, I gave up and bought car insurance through a different insurance company as we need proof of insurance when we picked up the car the next day. AMA then charged us more than $300 (>15%) to cancel the insurance policy. I wrote to them and explained that I had been on hold trying to change my daughters car insurance but could not get through. I asked for the fee to be waived due to the circumstances.They just ignored me and never got back to me.

  AMA

  Date: 24/07/2025

  Thank you for bringing this to our attention. We understand Ms. ****** frustration with the long wait times were experiencing due to extremely high call volumes. On April 10, we discussed updating her existing policy to reflect her new vehicle and provided her with an adjusted premium. At the time, she chose not to proceed with the change and let us know she would be exploring other quotes. She contacted us a few days later and chose to cancel the policy after encountering long wait times. When she officially requested the cancellation, we confirmed the refund amount and advised her that a cancellation fee would apply, in line with our guidelines. While we regret that Ms. ***** experienced long wait times, she had previously been informed of our cancellation policy and related fees and was aware of our current wait times. For these reasons, we advised her on April 23, 2025, that were unable to reverse the cancellation fee. We appreciate the opportunity to respond.

• Review fromGareth G

  Date: 02/07/2025

  1 star
  absolutely awful company to deal with. they sneakily changed a long standing policy about late payments. "you can miss 1 a year" to a 0 tolerance policy with out telling me. missed a payment, spend days trying to get a hold of them so i could make a payment to find out it was canceled. told i had to make a new policy. called again was on hold for another 2 hours, to find out they wanted to charge an extra $1000. then was told it would take 20 days. its been over 20 days and i still do not know if i have insurance. i've spent over 14 hours of my life on hold with a company that doesn't give a c*** about me . awful so awful.

  AMA

  Date: 08/07/2025

  We appreciate the opportunity to address this concern.We understand Mr. ****** frustration, worsened by long phone wait times due to the unprecedented volume of customer traffic we are experiencing. We do care about our customers and regret that we havent delivered the level of service he has come to expect from us.We have been in touch with Mr. ***** to clarify any confusion around his policy application. Mr. ******* application was approved on Friday, July 4, and he was given direct contact information for one of our supervisors should he wish to proceed with the policy. We appreciate the time and effort Mr. ***** has taken to reach out, and we recognize the inconvenience this situation has caused.

• Review fromGeoffrey R

  Date: 24/06/2025

  1 star
  Absolutely a joke...cancelled policy after a payment default on their behalf after 10+years of being with them

• Review fromKorey D

  Date: 01/05/2025

  1 star
  I am currently on hold for a simple quesstion. Have been an AMA member for years and trying to remember why right now. After 54 minutes on hold, I spoke to a representative who could not help himself to constantly talk over me, didn't listen to my question and was so rude. I told him that his customer service skills were terrible and that I wanted to speak to someone who had better skills than he has. He laughed at me and said "wow". Then tried to argue with me, saying he was trying to help me and that I need to listen to him. Reminded me of talking to a scam caller, when they get demanding with you when you aren't falling for their scam. I advised I did not want to talk to him because he was awful to talk to and he got sarcastic nice before puting me right back into the queue. I am still on hold and timer is at 1 hour 33 minutes. Why do we have all of our policies with AMA again? Think it may be time to shop around for another insurance provider after this.

  AMA

  Date: 07/05/2025

  Were so sorry for the experience you had. After such a long wait, you deserved a conversation that was both helpful and respectful. We hold ourselves to a higher standard at AMA, and we regret that your experience didnt reflect that.Once we received your complaint, we reached out to connect with you directly. Were grateful we had the opportunity to talk through your concerns and to hear your perspective. Your feedback has been shared with the appropriate teams and will help guide us as we continue working to improve the service experience for all our customers.Thank you again for taking the time to share your experience. We dont take that lightly, and we are committed to earning back your trust.

• Review fromBirk O

  Date: 28/04/2025

  1 star
  Dont answer their phones but theyll answer the complaints faster then they will when you need to talk to them. its been a constant ongoing issue trying to get ahold of anyone to get insurance being on hold multiple times for 3+ hours to no avail

  AMA

  Date: 01/05/2025

  Hello ****,Thank you for letting us know about your experience, and please accept our sincere apologies for this frustrating situation! We know our phone wait times for our insurance agents are very long right nowwere simply receiving such a large number of calls that were unable to get to everyone in a timely manner. But please know that our priority is taking care of our members, and were working to support them as quickly and efficiently as *********** an AMA member, would you consider booking an appointment with one of our Insurance Advisors? You can have your appointment on the phone or in person, whichever you preferand this would guarantee you a dedicated time, with no waiting. To do this, please visit us at *********************************************************************** and choose the time that works best for you.If youd prefer to continue to try and reach us on the phone, however, did you know that we offer extended hours for AMA members only? These hours are 89 a.m. and 68 p.m. on weekdays, and 9 a.m.5 p.m. on Saturdays. Although you still may need to wait a bit, the wait times are often shorter than during peak periods. We appreciate your patience and thank you for your feedbackit helps us continue to improve the experience for all our members.

• Review fromBrianne sophia L

  Date: 10/04/2025

  1 star
  TO ALL OF YOU MY FELLOW ALBERTANS LOOKING FOR INSURANCE-THIS ALBERTA COMPANY DOES NOT HAVE A HAVE A CALL BACK OPTION FOR CUSTOMERS. SO PREPARE TO WASTE 45 MINUTES TO ONE HOUR OF YOUR TIME WAITING INTO THE NOTHINGNESS. I DID IT FOR THREE CONSECUTIVE DAYS FOR APRIL8, 9, 10, 2025 FOR ABSOLUTE ZERO SUCCESS.

  AMA

  Date: 15/04/2025

  Hi Brianne. Thank you for reaching out. We're sorry to hear about your experience and completely understand how frustrating longer wait times can be. Please know that we have all available resources working to support customers as quickly and efficiently as possible. To help avoid extended wait times, we encourage you to book an appointment with one of our Insurance Advisors. This guarantees you a dedicated time slot and allows you to select the specific services you'd like to discuss. You can book online at your convenience: https://ama.ab.ca/insurance/vehicle (through ‘Book an Appointment’, select what type of insurance the appointment is for, and then you can select as many services as you’d like to discuss with an advisor). We appreciate your patience and thank you for your feedback—it helps us continue to improve the experience for all our members.

• Review fromClaude N

  Date: 07/04/2025

  1 star
  Hours on hold. Forget calling on Fridays. My family members have insurance with them, and it is the same for all of us. It is awful if you want to call in and change your insurance.

  AMA

  Date: 10/04/2025

  We're sorry to hear about your experience and completely understand how frustrating longer wait times can be. We are experiencing extremely high call volumes. Please know that we have all available resources working to support customers as quickly and efficiently as possible. To help avoid extended wait times, we encourage you to book an appointment with one of our Insurance Advisors. This guarantees you a dedicated time slot and allows you to select the specific services you'd like to discuss. You can book online at your convenience: ******************************************************************* (through Book an Appointment, select what type of insurance the appointment is for, and then you can select as many services as youd like to discuss with an advisor).We appreciate your patience and thank you for your feedbackit helps us continue to improve the experience for all our customers.

• Review fromTricia G

  Date: 06/02/2025

  1 star
  I waited a few hours to get into my locked car. The first ****** tried but really had no clue on what to do. He called for someone else to assist me who gave up within the first 5 mins. Needless to say I had to wait till the next day to hire someone else which cost me out of pocket. He got in really fast. So now I'm out money when AMA should of got my car unlocked without costing me. I'm wondering why I pay for a service that couldn't help me.

  AMA

  Date: 28/02/2025

  Thank you for the opportunity to respond to this complaint. On February 4, two different service providers attempted to unlock Ms. ******** vehicle, when the first provider was unable to complete the service, a second, more senior service provider was dispatched. Both providers determined that the risk of potential damage to the vehicle was too high to complete the service, and Ms. ******* was advised to contact a locksmith. Unfortunately, at this time we were unaware that Ms. ******* was unhappy with her experience. Following receipt of Ms. ******** complaint, we investigated her service request, and determined that the additional service she paid for would qualify for reimbursement under her membership. On February 10, we reached out to Ms. ******* via phone, leaving a voicemail, and also sent an email to the address on file outlining the steps needed to process a full reimbursement claim, including the third-party invoice. On February 12, Ms. ******* provided us with a copy of the debit receipt. Ms. ******** reimbursement cheque was issued on Wednesday, February 19, and was mailed by February 21. We trust this resolves Ms. ******** concerns.

• Review fromJohn M

  Date: 07/12/2024

  1 star
  I wasted my time! I wish they were professional I waited all freaking week even had a promise from a manager they would reach out to me with the quote I requested 3 weeks ago

  AMA

  Date: 14/12/2024

  Thank you for sharing your feedback, and were sorry to hear about your experience. To ensure accuracy, your quote required additional review, which extended our response time. Our team member, Reemon, reached out to you on December 5 to go over the quote. It looks like later that day, you chose not to proceed.We value your time and appreciate your patience during the process. If theres anything we can clarify or if youd like to revisit your request, wed be happy to connect with you directly.Thank you again for bringing this to our attention.

• Review fromCherie T

  Date: 13/11/2024

  5 stars
  I have required two tows for a vehicle that was a lemon the day I bought it! AMA customer support was friendly and efficient. ************* was sent both times and both tow truck drivers provided professional services. Thank you to ******* and ***** for your kindness and care.

  AMA

  Date: 14/11/2024

  Thank you for taking the time to share your experience! We always strive to provide top-quality service to our members and we love hearing this kind of feedback. Thank you for being a member, and we look forward to continuing to serve you!