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Scam prevention guide

Scam research

Research from the BBB Institute for Marketplace Trust

Woman smiling with text overlay "2025 BBB Scam Tracker Risk Report" and Better Business Bureau logo.

BBB Scam Tracker Risk Report

The annual report analyzes the data that individuals and businesses submit to BBB Scam Tracker℠ (BBB.org/ScamTracker) as a way to shed light on how scams are perpetrated, who is being targeted, which scams have the greatest impact, and behaviors and factors that may impact a person’s susceptibility.

Read the report
Man in white shirt using a laptop with a serious expression, next to a blurred person, with text "Exposed to Scams" on a blue background.

Exposed to scams

This report examines whether the way people view the world is related to scam victimization. We found that viewing opportunity in a zero-sum fashion and believing that the world is unfair is associated with a greater likelihood of scam victimization.

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A group of young adults stands together, featuring a headline about scams impacting ages 18-24 from a BBB report.

Targeting our youth: How scams are impacting ages 18-24

The ways in which people engage with scammers and how they are impacted by scams can vary across different demographic groups. This report takes a closer look at how this age group is being targeted and how they are impacted by scams.

Read the report

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