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Scam prevention guide
Research from the BBB Institute for Marketplace Trust
BBB Scam Tracker Risk Report
The annual report analyzes the data that individuals and businesses submit to BBB Scam Tracker℠ (BBB.org/ScamTracker) as a way to shed light on how scams are perpetrated, who is being targeted, which scams have the greatest impact, and behaviors and factors that may impact a person’s susceptibility.
Exposed to scams
This report examines whether the way people view the world is related to scam victimization. We found that viewing opportunity in a zero-sum fashion and believing that the world is unfair is associated with a greater likelihood of scam victimization.
Start with Trust Online
This report focuses on all scam types that are perpetrated online and provide new information about which tactics have the biggest impact on consumers and to identify new information that can help consumers protect themselves from online fraud.
Looking for a trustworthy business or charity?
This guide was made possible by the BBB Institute for Marketplace Trust with thanks to our generous funders:
