We use cookies to give users the best content and online experience. By clicking “Accept All Cookies”, you agree to allow us to use all cookies. Visit our Privacy Policy to learn more.
Scam prevention guide
Awareness campaigns and downloadable materials from BBB Institute for Marketplace Trust.
Ask why. Verify. (Impersonation scams)
Better Business Bureau and Amazon, a BBB Accredited Business, partnered in 2022 on a consumer education campaign to help people avoid impersonation scams. View helpful videos, learn how these scams work, and find out how to protect yourself.
Do your part. Shop smart. (Online shopping)
Better Business Bureau and Walmart has partnered on a campaign to prepare people to stay safer when shopping online during the holiday season. This campaign reminds consumers to take precautions for a safe holiday shopping experience and specifically, “Do your part. Shop smart.”
Say no to gift card scams
BBB Institute developed an awareness campaign to educate consumers about the safe use of gift cards. The campaign introduced Sue, who provides helpful hints on how to avoid gift card scams and is featured in PSAs, helpful handouts and a social media kit.
Know the red flags (Digital payment scams)
BBB Institute has partnered with Zelle® to launch a new consumer education campaign aimed at empowering people to spot and avoid scams. The campaign—Slow Down. Stay Aware. Watch Out for Red Flags.—highlights four red flags that can help people avoid losing money and personal information to scammers.
Looking for a trustworthy business or charity?
This guide was made possible by the BBB Institute for Marketplace Trust with thanks to our generous funders:
