More than 150 million BBB site visits in 2023 indicate that trust matters, and for Accredited Businesses, that all starts with the BBB Accredited Business Seal.
In 2020, 82 percent of consumers agreed that "trust sets the foundation for the purchase of goods and services" and In 2023, consumers cited honesty and integrity as the most important characteristic when choosing a business. The BBB Seal represents that trust; consumers recognize, respect, and trust it because it’s earned.
Over 80% of consumers would choose a BBB Accredited Business over a non-accredited business with an A+ rating. Source: IABBB Research, 2023
BBB.org is a highly trusted website. Search engines know that BBB Accredited Businesses go through an extensive vetting process to become accredited. The information on your BBB Business Profile, including the link back to your business’s website, provides search engines with important information about your business.
While a BBB listing is by no means a ‘magic bullet’ that ensures high search engine rankings, it can help to boost your overall Internet marketing efforts and help your website make it to the top
