Ask for referrals
Happy customers are often glad to recommend you — sometimes they just need a little nudge.
When local customers search, they don’t scroll for long. They scan, eliminate, and choose fast...
You’re not competing with every business on the internet. You’re competing with the ones that show up next to you in local search results and directories.
This free webinar was built for small business professionals who want to get chosen more often in their zip code. Whether you run a real estate office, law firm, consulting practice, or financial services company, you’ll discover practical strategies to boost your visibility and earn customer trust where it matters most – close to home.
Visibility boosters
Search your business like a customer would
Google yourself. Look at your BBB Profile. What shows up first? Would you trust your own listing if you were a new customer?
Fix or update 3 key listings today
Start with BBB.org, Google Business, and one local directory. Make sure your hours, phone number, and website are accurate.
Add a real photo that builds trust
Post a team photo, owner headshot, or image of your work in progress. People connect with people.
Tell one local story this month
Post a win, milestone, or behind-the-scenes moment. Keep it authentic and local. Stories show customers you are active, invested in the community, and proud of your work.
Track your progress
Pick 2–3 actions to complete this week. Set a reminder to check your visibility again in 30 days.
Trust builders
Block 30 minutes to ask for reviews
Reach out to recent customers. Keep it direct and personal. Just ask. Need a hand? BBB Accreditation includes tools to help you request and manage reviews. Learn more
Respond to your last 5 reviews
Even if they’re a few months old, a response shows you’re engaged and care about your reputation.
Refresh your 'about' section with your why
Tell a short version of why you started your business. Sharing your purpose builds long-term trust.
Show off your BBB Accreditation everywhere
Add your BBB Seal to your website, email signature, social media, or even your truck or storefront. 70% of consumers who know the BBB Seal say it makes them more likely to see the company as a good business. When people see it, it builds confidence.
Make closing the loop part of every job
Set up a simple review or feedback request you can send after every project or client meeting. How you wrap up a job matters as much as how you start.
More ways to stand out locally
Get involved in local business events
Attend a home show, local fair, community market, or small business expo. These events help you meet local customers and build word-of-mouth.
Stay active on social media
Share updates, photos, and customer wins to keep your business top of mind and build a more personal connection.
Partner with other trusted local businesses
Team up with reputable local businesses to cross-promote services and strengthen your reach in the community.
Stand out locally
Schedule a free 15-minute visibility check with your Marketing Solutions Representative.
BBB Marketing Solutions is exclusively for BBB Accredited Businesses.
Complete the form below to see if your business qualifies for Accreditation.
